In this Expert Insight Interview, Ciara Stockeland discusses her entrepreneurship journey, from selling rocks to selling a business. Ciara Stockeland is the mentor in charge of the Boutique Workshop and the founder of the Boutique Box, the original wholesale subscription box for boutique owners.
This Expert Insight Interview discusses:
- The beginnings of her entrepreneurial journey
- Why thinking about the end goal is crucial for entrepreneurs
- How this approach helped her build the Boutique Box
Ciara Stockeland has had an entrepreneurial spirit from a very young age, selling rocks from her mother’s garden to her neighbors. Her mom did make her return the nickels and dimes her neighbors were gracious enough to give her for the rocks, but this was an important stepping stone in her life as a serial entrepreneur.
She has had several businesses so far in her career, and when she made her way through her last large business venture, she decided she wanted to build something and sell it. She believes having both the end and the beginning in mind is crucial if you’re building something to sell.
Thinking About the End Result
Entrepreneurs don’t tend to think about the result or goal for their company as often as people may think. Instead, they often live in the moment, trying to stay afloat every day. However, if you keep thinking about what you want the end to look like and back into that, you can create an excellent filter for decision making and the way you pivot, grow, and move in your business.
It is always worth taking a bit of extra time to figure out what you want from your business over the long term, instead of simply trying to keep it alive, hoping to achieve some undefined success down the line.
When Ciara built the Boutique Box, her goal was to build and sell it. Previously, she had never thought about the end goal for a business in the same way. What she finds particularly interesting about her journey with Boutique Box was the fact that she could use her exit strategy as a filter when making decisions about her platform, marketing strategy, team members to hire, etc.
With each decision, she could look back on that filter and consider whether the move she makes would take her closer to her goal or drive her further away from it.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.