In this Expert Insight Interview, Bobby Chandiramani discusses messaging and the top messaging mistakes. Bobby Chandiramani is a visionary with uncanny marketing intuition and a creative brand architect with a proven track record for generating spot-on brand development and compelling messages that catalyze growth.
This Expert Insight Interview discusses:
- How to evaluate and improve your messaging
- Why spending more money on advertising isn’t the solution
- The fact that exposure is rarely the core of the problem
It’s a noisy world out there at the best of times, and people struggle to get heard in many ways. So, how can we evaluate our current messaging, and what process can we go through to improve it?
The easiest way to see if your messaging is off is to consider its results. Everything comes down to the clients you’re working with and the sales you’re able to achieve. Are you selling as much as you genuinely think you’re capable of? Are you aligning your services with the types of clients that you’re interested in working with?
Improving Your Messaging
Another thing to ask yourself is whether you feel that your message reflects the truth of your services, who you are, and what you represent. You may be spending a lot of money on generic messaging and advertising, which ultimately will not net you any significant results.
Sometimes, especially when a lot of money is involved, people try to convince themselves that everything is going well, even though the results are not there. As if somehow, everything will take care of itself as long as you put your name out there enough. However, things are not quite that simple.
Exposure Is Not the Problem
Many people feel that they have an exposure problem, so they end up throwing tons of money into advertising, wondering why it’s not working, and they’re attracting the wrong people.
However, this is rarely the core of the problem. Chances are most of them have enough exposure, but have a problem presenting who they are and how they add value to their customers. Understanding your position in the marketplace will enable you to create messaging that appeals to your audience.
Bobby is offering a 5 day live strategic intensive on “how to reposition your services to attract your best clients online & scale sales fast? Join here.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist