In this Expert Insight Interview, Precious Williams discusses taking your sales pitch from trash to cash. Precious Williams is the Queen of Pitching. She recently released a book entitled Pitching for Profit: The Bad Bitch’s Playbook to Convert Conversations into Currency.
This Expert Insight Interview discusses:
- What pitching means
- How to become a master pitcher
- The value of knowing your audience
Sometimes people mischaracterize what “pitching” means. Most people think “pitching” is what we see when we watch a show like Shark Tank or pitching to investors in general. What they don’t realize is that we actually pitch things every day.
A pitch is a brief way of introducing you, your talent, skillset, and abilities to a target market, hoping that you can get to the next step. If you add strategy, cunning, and precision to your pitch, now you’re selling.
Becoming a Master Pitcher
Pitching is also about visibility and about creating your own lane. This is why people don’t contact Precious for motivational speaking. She has created a lane in which she is the master, and that is killer pitching.
The way you pitch to an investor on television is not how you pitch at a networking event or an interview. You can watch all the Shark Tank in the world, but without the help of a world-class master communicator, you’re going to have a hard time getting better at pitching. Once you start to understand the different types and elements of pitching, you’re ready to kick it into overdrive.
Knowing Your Audience
People often make the mistake of thinking that an elevator pitch is all they need, and this is not the case at all. You need to look at the different audiences you’ll be addressing, and the different goals each of your pitches is designed to achieve.
At the end of the day, you need to know your audience. If you’re doing and saying the same things as everyone else, your pitches will get you nowhere. There will always be people who have never done what you’ve done, who will try to tell you how to do it nevertheless. Ignore them.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.