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TV Expert Interviews / Improve Sales Skills / Sep 30, 2021 / Posted by Precious Williams / 1705

Taking Your Sales Pitch from Trash to Cash! (video)


In this Expert Insight Interview, Precious Williams discusses taking your sales pitch from trash to cash. Precious Williams is the Queen of Pitching. She recently released a book entitled Pitching for Profit: The Bad Bitch’s Playbook to Convert Conversations into Currency.

This Expert Insight Interview discusses:

  • What pitching means
  • How to become a master pitcher
  • The value of knowing your audience


Sometimes people mischaracterize what “pitching” means. Most people think “pitching” is what we see when we watch a show like Shark Tank or pitching to investors in general. What they don’t realize is that we actually pitch things every day.

A pitch is a brief way of introducing you, your talent, skillset, and abilities to a target market, hoping that you can get to the next step. If you add strategy, cunning, and precision to your pitch, now you’re selling.

Becoming a Master Pitcher

Pitching is also about visibility and about creating your own lane. This is why people don’t contact Precious for motivational speaking. She has created a lane in which she is the master, and that is killer pitching.

The way you pitch to an investor on television is not how you pitch at a networking event or an interview. You can watch all the Shark Tank in the world, but without the help of a world-class master communicator, you’re going to have a hard time getting better at pitching. Once you start to understand the different types and elements of pitching, you’re ready to kick it into overdrive.

Knowing Your Audience

People often make the mistake of thinking that an elevator pitch is all they need, and this is not the case at all. You need to look at the different audiences you’ll be addressing, and the different goals each of your pitches is designed to achieve.

At the end of the day, you need to know your audience. If you’re doing and saying the same things as everyone else, your pitches will get you nowhere. There will always be people who have never done what you’ve done, who will try to tell you how to do it nevertheless. Ignore them.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Precious Williams is the founder and CEO at Perfect Pitches by Precious. She is a 13-time national elevator pitch champion who also successfully trains the sales teams at Fortune 100 companies!

Author's Publications on Amazon

'The Bad Bitches and Power Pitches Workbook' is a perfect addition for the entrepreneur and/or speaker who is ready to break all boundaries and surpass that glass ceiling!
Buy on Amazon
'Bad Bitches with Power Pitches' provides the tools of success that will have prospects seeking you out, event planners booking you for speaking engagements, and the media clamoring to get the inside scoop on you.
Buy on Amazon
Precious L. Williams, unveils the “Ultimate Pitch Playbook” of proven strategies to secure the results you desire with precision.
Buy on Amazon

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