In this Expert Insight Interview, Nina Cooke discusses how to get over the fear of sales calls. Nina Cooke is a mindset coach for entrepreneurs. She helps entrepreneurs break through limiting beliefs to achieve their business goals, create impact, and above all, make more money.
This Expert Insight Interview discusses:
- Why people have a fear of sales calls
- Why sales calls are not only necessary but essential
- How we often sabotage our own success
Fear of Sales Calls
Many people, especially entrepreneurs, enter a business because they are passionate about the product or service, but they don’t necessarily see themselves as salespeople. On the other hand, many salespeople default into a sales job as their first position out of college, and sometimes it becomes a reluctant career. Still, they are never quite able to get over the fear and trepidation of making calls.
When we start a business, we’re the expert in that particular product or service, and suddenly we’re forced to become a sales expert, a marketing expert, a tech expert, etc. It can take so much time trying to do these things when all we want to do is deliver the service we’re passionate about.
Why Sales Calls Are Essential
When making sales calls, we’re fantastic at convincing ourselves into a negative outcome, not even expecting to get somebody on the phone. Sometimes, when we get the person we’re trying to reach, we’re so shocked that we don’t even know where to start.
Unfortunately, without having regular sales conversations, you’re unlikely to get many clients, especially high-paying ones.
People are often reluctant to admit to themselves that they are being held up by limiting beliefs. However, we all know the physical response that we experience when we have trepidation about something. Once people acknowledge this physiological response, it becomes hard for them to deny that the limiting belief is there.
Entrepreneurs go into business wanting time freedom, financial freedom, flexibility in their schedule, the ability to spend more time with their families, etc. And yet, they often end up sabotaging their success by doing things that work against them rather than for them.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.