In this Expert Insight Interview, Nicki Krawczyk discusses how to get started as a copywriter. Nicki Krawczyk runs Filthy Rich Writer. She’s been a copywriter for 15+ years, working for agencies in-house and as a freelancer. She created Filthy Rich Writer because there’s never been a better time to be a copywriter.
This Expert Insight Interview discusses:
- Why there has never been a better time to be a copywriter
- The differences between copy and content
- How to make sure you hire the right person for the job
Golden Age of Copywriting
There’s never been a better time to be a copywriter. There has never been a time before when companies had more appreciation for good marketing, and as part of that, good messaging. Obviously, companies understood marketing and advertising in the past, but they are more educated about it than ever, and they appreciate the skills involved.
Aside from the appreciation for good messaging, there’s also so much noise in terms of content being written and pumped out, and the standards vary dramatically. This means that when people run into well-written, well-thought-out content, they tend to appreciate it more.
Copy vs. Content
There is a difference between copy and content. Copy is written to market and advertise, and content is designed to educate, entertain or inspire. For better or worse, there is a lot of content being pumped out, and the barrier to entry for writers is much lower.
This unfortunately also means that copywriting is a churn and burn industry, and it’s hard to make money at it. On the other hand, copywriting is a skilled industry, so copywriters are thankfully paid a lot more because of their skill and what they bring to the table when working with companies and organizations.
Hiring the Right People
Too many businesses today use content writers to write copy, not really knowing the difference between the two. Being able to convey ideas with brevity and really focus the message to the right audience takes a set of skills not found lightly.
When companies use content writers to write copy, they tend to get a product that isn’t that well thought out, concise, or brief. A great way to prevent this is to ask the writer you intend to hire about the difference between copy and content. If they can’t clearly explain how the two are different, run the other way.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.