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TV Expert Interviews / Marketing / Mar 30, 2023 / Posted by Justin Nassiri / 65

Building Your Personal Brand on LinkedIn: Insights from a CEO (video)


Executive Presence’s CEO is Justin. Before getting his MBA from Stanford Management School, he served on nuclear submarines in the US Navy. Justin founded and sold three companies and is a LinkedIn guru. In this audio, Justin covers how to use LinkedIn in today’s complex digital scene. He discusses LinkedIn’s transition from a connection request site to a spam-filled sales platform. Justin discusses using LinkedIn to stand out online.

How to Stand Out on LinkedIn: Tips from a CEO of a LinkedIn Management Company

Are you struggling to make your mark on LinkedIn? Do you feel lost in a sea of spam and generic content? Look no further than Justin Neri, CEO of Executive Presence, a fully managed LinkedIn service for executives. In a recent podcast episode, Justin shared his insights on how to use LinkedIn to build authority and visibility and stand out from the crowd.

According to Justin, the key to success on LinkedIn is to be present as a person, not just a company page. He suggests adding value to your network by sharing unique knowledge and engaging in dialogue with others. Justin believes that LinkedIn is still in the early innings, and with the right approach, executives can stand out and build their brands.

One crucial mindset shift is valuing consistent engagement with a smaller audience, rather than expecting millions of views. Justin stresses the importance of authenticity and relationship building on LinkedIn, emphasizing that it’s not about quick fixes or customer acquisition, but rather daily actions that compound over time.

To stand out, Justin advises knowing what you want to be known for on LinkedIn and sharing a unique perspective on a specific area of expertise. He believes that AI is just a tool to enhance creativity and will not replace it. Justin’s company, Executive Presence, offers a fully managed LinkedIn service for executives to help them find their voice on the platform and build their brand.

So, what are you waiting for? Follow Justin’s tips and make your mark on LinkedIn today.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Justin is the CEO of Executive Presence, a fully managed LinkedIn service for executives. He started his career in the US Navy, where he served onboard nuclear submarines. He earned his MBA from Stanford Business School, and has built and sold three companies.


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