In this Expert Insight Interview, Kurt Philip discusses the role of conversion-rate optimization in e-commerce and website development. Kurt Philip is the founder and CEO of Convertica. He directs the company and ensures it continues to deliver the best results for its clients. Kurt works at the forefront of Conversion-Rate Optimization (CRO) technology.
This Expert Insight Interview discusses:
- Why CRO matters and who it is for
- How Convertica helps its customers optimize their websites
- The evolution of website builders and how easy it is to create a website nowadays
In this day and age, it is very easy for anyone to start a fully functioning website by getting on Shopify, WordPress or any other website template service without any marketing or sales knowledge.
Kurt Philip’s company, Convertica, helps people streamline and optimize their websites using various techniques. This means that people with no knowledge or background in marketing can now make 6–figure or 7–figure businesses quite easily as they are optimized and made sure to function in the best way possible.
The core functionality that Convertica provides in terms of conversion rate optimization is A/B testing. This means taking an optimized, updated version of a website and comparing it against the original to see which produces more conversions.
The sites are optimized in a variety of ways, including making them more mobile-responsive and adding various features that improve the user experience, ultimately leading to more conversions.
Fixing Small Errors
Shopify and WordPress have evolved so much over the past decade, making it much easier for business owners to create websites. These platforms have managed to do this by focusing their development on making it easy for their users to design websites rather than giving them many customization options.
Website builders do have some core CRO built-in on a fundamental level. Still, they don’t generally allow their users to edit every minor error on their website, as this would make the process infinitely more complicated for the end-user. This is where companies like Convertica come in and help business owners improve their conversion rates through simple tweaks and A/B testing.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.