A Key Account is a person or a group of people with whom your business has built more than just a standard business relationship, based on the trust level.
Key Account Management (KAM) defines the full relationship between your business and your customer. It revolves around handling the customers who play a strategic role in your growth.
When dealing with multiple individuals, it’s good to record facts about decision-makers within the account that you’re dealing with. Our goal is to access information and grow key accounts into profitable long-term relationships.
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