Helping businesses get through a digital transformation of sales and marketing can be challenging. Many companies claim to have advances in technology, but are just putting out lip service and not actually delivering on those claims. With the changes that have come about from COVID-19, it is more evident and apparent than ever which companies have their digital transformation in check, and which ones don’t. The ones that don’t are now facing the consequences of not having these good digital processes, and will only continue to suffer more consequences as digital transformation accelerates in the business world. Influencer marketing is one of the best ways to up your digital performance. Neal Schaffer, interviewed by John Golden, explores the benefits of influencer marketing.
This expert sales interview explores:
- How influencer marketing and sales align
- Identifying an influencer
- The importance of building relationships
Influencer Marketing and Sales:
Influencer marketing sounds like marketing, but it’s a lot closer to sales than you might think. The goal of a salesperson is to get leads, put potential clients in the pipeline, move the client through the pipeline as quickly and efficiently as possible, and then close deals.
The Profile of an Influencer:
So what exactly is an influencer, and what type of person should you be looking for as you explore influencer marketing? An influencer might look slightly different from a sales perspective than a marketing perspective. From a sales perspective, an influencer is anyone who might be able to introduce you or bring you into an organization, whether they work directly with the company, or perhaps just partner with them.
Build Relationships to Leverage Relationships:
One of the most important facets of influencer marketing is being able to leverage your relationship with an influencer in an effective way. We all get bombarded on LinkedIn by people who just want to sell stuff to us, without ever getting to know us or getting to know what problems we have that need solving.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.