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TV Expert Interviews / Digital Selling / May 26, 2020 / Posted by Neal Schaffer / 348 

Digital Transformation with Influencer Marketing

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Helping businesses get through a digital transformation of sales and marketing can be challenging. Many companies claim to have advances in technology, but are just putting out lip service and not actually delivering on those claims. With the changes that have come about from COVID-19, it is more evident and apparent than ever which companies have their digital transformation in check, and which ones don’t. The ones that don’t are now facing the consequences of not having these good digital processes, and will only continue to suffer more consequences as digital transformation accelerates in the business world. Influencer marketing is one of the best ways to up your digital performance. Neal Schaffer, interviewed by John Golden, explores the benefits of influencer marketing.

This expert sales interview explores:

  • How influencer marketing and sales align
  • Identifying an influencer
  • The importance of building relationships

Influencer Marketing and Sales:

Influencer marketing sounds like marketing, but it’s a lot closer to sales than you might think. The goal of a salesperson is to get leads, put potential clients in the pipeline, move the client through the pipeline as quickly and efficiently as possible, and then close deals.

The Profile of an Influencer:

So what exactly is an influencer, and what type of person should you be looking for as you explore influencer marketing? An influencer might look slightly different from a sales perspective than a marketing perspective. From a sales perspective, an influencer is anyone who might be able to introduce you or bring you into an organization, whether they work directly with the company, or perhaps just partner with them.

Build Relationships to Leverage Relationships:

One of the most important facets of influencer marketing is being able to leverage your relationship with an influencer in an effective way. We all get bombarded on LinkedIn by people who just want to sell stuff to us, without ever getting to know us or getting to know what problems we have that need solving.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books.

Author's Publications on Amazon

This book explores the behaviors of the generations of connected consumers that make up "Generation C" to help you better understand your audience and how to target them effectively in the new consumer landscape. Presented in four installments and available online, this new professional guide…
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"Maximize Your Social" will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself, and do it right.
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This is the perfect book to both get you started on LinkedIn as well as ensure that you are covering all of your bases in maximizing LinkedIn for your business!
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This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
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This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
Buy on Amazon
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