Sales POP - Purveyors of Propserity
Snapshots Slideshows / All About CRM / Apr 23, 2019 / Posted by John Golden / 599 

What is the Purpose of a CRM Application?

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You’ve probably used a CRM application for years. Or maybe you haven’t. Surely you know someone who does or have heard the term. Either way, have you ever stopped to think about what they were actually made for? Let’s break down the definition of a CRM and what they are used for.

CRM applications are definitely NOT made to make a salesperson’s life harder. We all know salespeople have enough complexity to deal with. CRM applications should instead EMPOWER them to do their job to the fullest potential. When a salesperson is truly empowered, the possibilities for success are endless.

    About Author

    John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

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