You’ve probably used a CRM application for years. Or maybe you haven’t. Surely you know someone who does or have heard the term. Either way, have you ever stopped to think about what they were actually made for? Let’s break down the definition of a CRM and what they are used for.
CRM applications are definitely NOT made to make a salesperson’s life harder. We all know salespeople have enough complexity to deal with. CRM applications should instead EMPOWER them to do their job to the fullest potential. When a salesperson is truly empowered, the possibilities for success are endless.