How AI Can Revolutionize Sales and Marketing Growth
Artificial intelligence (AI) has been a topic of fascination for many, and it’s no surprise why. In this podcast episode, Ryan Staley, founder and CEO of Whale Boss, shares his experience with AI and how it has become a game-changer for sales and marketing growth.
Ryan believes that AI has a lot of use cases, and it all depends on the role. He provides examples of how AI can be used tactically and from a management perspective. From a tactical perspective, Ryan explains how he created an entire job description flow for an SDR and a cold outbound email sequence in minutes, which would have taken hours to put together manually. From a management perspective, Ryan created a compensation plan for an entire team, including KPIs for daily, weekly, monthly, and annual evaluations. By automating mundane tasks, salespeople can focus more on connecting with customers at a human level and understanding their needs and wants.
John Golden, from Sales POP Online Sales Magazine and Pipeliner CRM, adds that SaaS companies can be easily replaced because they have no relationship with the end-user. He suggests that companies should figure out how to build a more personalized and sticky experience for their customers. Ryan agrees and believes that AI can help alleviate routine tasks, allowing people to operate at a higher level and become more consultative.
While technology and AI are advancing rapidly, people still crave human interaction and solid relationships. The key is to use AI to free up more time for building relationships and connecting with customers. Ryan encourages listeners to check out his podcast, The Scale Up Show, and his written content on LinkedIn. He also offers a free resource on his website, AI4Revenue.com/CC, which provides a prompt sequence and output on how to sell or market to any C-level executive in minutes.
In conclusion, AI is not just hype, but it will be the single biggest change in humanity that we have ever experienced. Companies that embrace AI will have a competitive advantage, while those who don’t will get left behind. It’s time to face AI head-on and help others do the same.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.