In this podcast episode, John Golden interviews Taylor Loht, a commercial real estate investor who specializes in buying real estate with passive investors. They discuss the concept of passive investment in real estate, with Taylor explaining the importance of understanding investment goals and risk tolerance. He emphasizes the need for education, trust, and patience in passive real estate investing. Taylor also shares his focus on multifamily and self-storage real estate sectors due to their constant demand. He warns of the risks in the current real estate market, particularly interest rates, and advises thorough research and due diligence before committing to a deal.

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Buying a Business in Today’s Economy: Insights from Richard Parker

Business acquisition expert Richard Parker shares his insights on buying a business in today’s economy. He discusses the importance of finding motivated sellers, stress-testing businesses, and conducting thorough due diligence. Parker emphasizes the need for conservative financial projections and the importance of sound financial management. He also shares his passion for helping individuals achieve their entrepreneurial dreams.

• The current economic climate is a buyer’s market for businesses.
• Sellers are more inclined to negotiate favorable deal terms due to economic uncertainties.
• Focus on finding motivated sellers rather than fixating on a specific industry.
• Stress tests businesses to assess their resilience during economic downturns.
• Prioritize profitability and strong fundamentals when evaluating businesses.

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Preventing Lead Leakage: Key Takeaways from a Conversation with Jason Kramer

In today’s sales landscape, lead leakage remains a significant challenge. To address this issue, John Golden interviews Jason Kramer, founder of Cultivate, on effective strategies to prevent lead leakage and optimize sales performance.

Key Takeaways:

• Establish a consistent and well-defined sales process.
• Learn from top performers and replicate their winning practices.
• Maintain open and consistent communication between the sales and marketing teams.
• Implement a reliable CRM platform to track lead progress and identify bottlenecks.
• Adapt sales approaches to align with evolving customer behavior.

Cultivate’s Services:

• Personalized lead nurturing campaigns
• Sales process optimization
• CRM implementation and training

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In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM host Luis Báez, a revenue enablement strategist and sales coach, Báez shares his insights on entrepreneurship, emphasizing its importance in fostering a self-motivated and accountable business culture. He discusses the role of coaching in cultivating an entrepreneurial mindset within organizations and stresses the need for leaders to guide individuals toward self-solving. The conversation also covers a constructive approach to failures and the importance of a customer-centric culture. Baez concludes that developing an entrepreneurial culture requires time and concerted investment.

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In this podcast episode, John Golden interviews AJ Silber, founder of Small Business Bonfire. They discuss the evolution of SEO, emphasizing the shift from backlink reliance to building topical relevance and E-A-T (Experience, Expertise, Authority, Trust). Silver predicts Google will prioritize content based on the author’s experience and expertise. They also discuss the rise of AI-generated content and the need for high-quality, diverse content formats. Silver encourages small businesses to experiment with content and voice and to build a personal brand. They also touch on the importance of SEO and ads as marketing strategies. The episode concludes with a mention of Podcast Bookers, a platform connecting guests with podcast opportunities.

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In this podcast episode, host John Golden and guest Paul Butterfield discuss the transition from the Sales Enablement Society to the Revenue Enablement Society. Butterfield highlights the importance of focusing on the entire customer journey and the need for collaboration between different departments to ensure customer success. They discuss the necessity of effective communication with customers post-sales and the importance of offering a buying experience focused on business needs. The speakers agree that creating the best customer experience requires constant monitoring and tweaking of the sales process, emphasizing active listening and curiosity as essential skills.

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In this podcast episode, John Golden hosts Jamaul Ford, a strategic planning and innovative marketing expert. They discuss the importance of separating time and profit in healthcare, emphasizing the need for ancillary services to enhance patient care. Jamaul shares his belief in the potential of AI and virtual interactions to improve communication between healthcare providers and patients. They also highlight the importance of a quality patient-doctor relationship that extends beyond medical matters. Jamaal further discusses the role of his program, Wealth List, in connecting patients with suitable healthcare providers, aiming to increase provider revenue and improve patient care.

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Sales process adherence is crucial for the success of any sales organization. However, many organizations struggle to implement and maintain a consistent sales process. In this podcast interview, Spencer Wixom, President & CEO of The Brooks Group, shares his insights on the importance of sales process adherence and how to overcome the challenges of implementation and execution.

Wixom emphasizes the importance of the following three basic rules for sales process adherence:

• Do not skip steps.
• Complete each step before moving on.
• Ensure that both the salesperson and the customer are in the same step at the same time.

By following these rules, sales organizations can avoid confusion and misinterpretation and ensure that their customers have a positive sales experience.

Wixom also discusses the importance of adapting the sales process to changing market dynamics. In today’s rapidly changing business environment, it is essential to revisit and tweak the sales process regularly to ensure that it is aligned with the current needs of customers and the competitive landscape.

Finally, Wixom discusses the importance of investing in sales team skill development. He argues that the best salespeople are curious and intellectually curious about their prospects’ businesses and the business world in general. He also notes the decline in listening skills and emphasizes the importance of investing in sales team skills development, especially during tough times.

If you are looking to improve your sales process adherence or invest in sales team skills development, this podcast interview with Spencer Wixom is a must-listen.

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