In this podcast episode, John Golden introduces Austin LaRoche, CEO of Attack Interactive, who discusses their M2’s marketing to sales framework and B2B growth system. The framework aims to bring purpose and structure to marketing efforts, emphasizing the importance of understanding company vision, branding, audience, and data. They discuss the challenges of data overload and the need to focus on specific metrics. They also delve into the strategic planning phase, emphasizing the alignment of marketing and sales efforts. The implementation phase is highlighted as crucial, with a focus on technology, resources, content, and clear processes. They share a successful implementation example and touch on market differentiation challenges.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Andy and the audience for their time and conclude the episode. The interview focused on the dangers of relying too heavily on recurring revenue. The need for organizations to be prepared for unexpected events. Andy discussed the concept of narcolepsy in relation to recurring revenue. He emphasized the importance of dedicating time to business development. He suggested exercises and strategies to help organizations become entrepreneurially prepared. Both speakers agreed on the importance of coaching, motivation, and bold behaviors in sales. They also discussed the trap of assuming engagement based on conversations with prospects and the need for prospects to take action to show engagement.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Suman Cherry, a seasoned recruiter, about the challenges of finding the right match in the hiring process. They discuss the struggles companies face in hiring and the importance of transparency and authenticity in understanding candidates beyond their resumes. Sherry explains her unique approach to recruiting, focusing on creating deep understanding and real conversations with both candidates and clients. They also touch on the changing landscape of job seekers, the impact of the COVID-19 pandemic on work perspectives, and the significance of effective onboarding in retaining top talent. The episode ends on a positive note, highlighting Cherry’s passion for connecting the right candidates with the right opportunities.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Summer Davies about the challenges faced by small and medium businesses in finding skilled first-time and front-line managers. They discuss the lack of preparation for technical contributors transitioning into managerial roles and the misconception that career progression is solely measured by moving into a managerial position. They emphasize the importance of creating a talent pipeline that includes both technical and people leadership roles. They also discuss the challenges of coaching as a skill and the need for managers to focus on developing their team members rather than just addressing problems. Lastly, they highlight the importance of connecting individual behaviors to the organization’s goals and providing clear communication about the overall objectives.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Dr. Keith McNally about his book, “Walking the Path: A Leader’s Journey.” Dr. Keith explains that the book is a combination of fable, leadership context, and journal, aimed at encouraging reflection and writing. They discuss the power of writing things down and the psychological impact of crossing things off a to-do list. Dr. Keith also shares his use of journals for exercise tracking and goal setting. They then delve into the core elements of successful leadership, including sustainability, accomplishments, communication styles, alignment, and values. The conversation also touches on authenticity, transformation, and aligning personal values with professional pursuits.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, host John Golden interviews Oliver Sweet, a business anthropologist based in London. Oliver explains the role of a business anthropologist in understanding and influencing consumer behavior through the study of culture. He discusses the importance of immersing oneself in different cultures and subcultures to gain insights into people’s motivations and behaviors. Oliver also explores how the shift to remote work and the decline of commuting have impacted brands and companies. He emphasizes the need for brands to redefine themselves, find authenticity, and create emotional connections with consumers. Oliver invites listeners to learn more about his expertise and Ipsos, the global research agency he works for.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden introduces Martin Huntbach, owner of Jamie Digital, an SEO and content marketing agency. Martin and his partner Lindsay specialize in helping personal brands attract high-paying clients through effective content marketing strategies. They discuss the importance of creating sales content that helps businesses sell faster and close more deals. Martin emphasizes the need for businesses to have a clear content strategy and value proposition. They also highlight the significance of understanding the target audience and addressing their needs. Martin shares a success story and advises businesses to define their goals and tailor their content strategy accordingly. They also touch on the use of AI tools in content creation.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Neil Patrick Rogers, author of “Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar.” Neil shares the lessons he learned from his 27 years of bartending experience and how they apply to sales. He emphasizes the importance of making a great first impression, getting to know customers’ desires, and being present in building relationships. Neil also discusses the significance of preparation, organization, and time management in sales. He highlights the concept of positive activity and cultivating a positive mindset for business growth. The episode concludes with a discussion on promotional products as a cost-effective advertising medium.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.