In this podcast episode, John Golden and Nathan Young discuss the role of the Chief Revenue Officer (CRO) in aligning sales and marketing departments. They emphasize the importance of understanding each other’s metrics and priorities and avoiding overcomplicating things. The speakers also discuss the potential impact of AI on sales and marketing but agree that human connection is crucial. They advise new CROs to focus on maximizing team productivity and measuring sales KPIs rather than marketing KPIs. Overall, the CRO role is seen as a mediator between sales and marketing, helping to translate for each other and align.

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In this podcast episode, John Golden, host of the Expert Insight Interview, and Molly Sider, host of the “I Am This Age” podcast, discuss the importance of sharing personal stories. They emphasize that vulnerability is essential for building connections and creating a safe space for others to open up. Molly advises starting small and being thoughtful about what and with whom to share, and encourages listeners to listen to other people’s stories without judgment. John adds that creating a safe space is especially important in remote work environments. Overall, the conversation highlights the importance of empathy, connection, and support in personal growth and development.

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In this podcast episode, John Golden and Rob Buffington discuss the shift towards outsourcing and remote work, the benefits of hiring remote workers, and the need for companies to adapt their organizational structures to accommodate remote workers. They emphasize the importance of creating new job descriptions based on what the company needs, rather than trying to fit existing roles into a remote work model. The speakers also stress the need for companies to focus on output rather than seat-warming, and to motivate remote workers by creating a vision and purpose for the company. They also discuss the importance of communication when working with remote staff.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM interviews Matthew Brackett, a leadership resilience educator and coach, about the concept of hybrid leadership in the context of the changing nature of work and organizations. They discuss the challenges of building a culture in a hybrid workplace, the importance of agility and presence in leadership, and the need for intentional and effective communication in a diverse workforce. They also touch on the topic of leading across boundaries and cultures. Matthew emphasizes the importance of self-awareness, intentionality, presence, communication, and accountability in leadership, and encourages people to lead better, love better, and live better.

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In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance of brand marketing and the need to articulate the business benefit of it. She also explains the difference between current demand and future demand in marketing and the potential of AI in marketing. They agree that performance marketing can be a profitable and effective approach to scaling a business, but it requires careful planning and execution.

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In this podcast episode, John Golden interviews Tommy McNulty, founder and CEO of Rhythm, about how to use sales P&L to be a people-first leader. Tommy shares his personal experience of discovering the importance of understanding metrics beyond just activity and pipeline, such as customer acquisition costs, lifetime value, profitability by customer segment, and payback periods. They also discuss the impact of sales tools on sales performance and the importance of understanding the financial game of the business. Tommy stresses the importance of predictability in sales teams and the negative impact of hiring the wrong people. Overall, the episode emphasizes the importance of making profitability a team sport and using metrics to make informed decisions that drive sales performance.

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In this podcast episode, John Golden interviews Ryan Staley about the use of AI in sales and marketing. Ryan shares his experience with AI and how it can be used tactically and from a management perspective to get rid of time-consuming tasks and allow salespeople to focus on more high-value activities. He emphasizes the importance of understanding and owning the technical and business use case components of AI and warns that companies that don’t embrace AI will get replaced by those who do. John and Ryan agree that AI is a disruptive technology that companies need to be aware of to avoid being left behind.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM speaks with Mark Meers, the Chief Growth Officer for Leaf Growth Ventures, L.N.C. The episode focuses on the concept of hybrid leadership and the components of a hybrid leader, based on Mark Meers’ research and his bestselling book, “The Purposeful Growth Revolution: Four Ways to Grow from Leader to Legacy Builder.” They discuss the importance of creating a sense of belonging within a community, the need for flexibility and openness in a hybrid work environment, and the importance of pursuing purposeful growth. Mark emphasizes that people will remember how you made them feel, not necessarily what you said or did.

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