In this podcast episode, John Golden interviews Steve, a top expert in the infomercial industry, about his laws of success and his new book that features contributions from seven experts on navigating the challenges of the pandemic and achieving success in various areas of life. They discuss the current state of the sales industry and offer advice to salespeople on how to stand out in a noisy and distracted world. Steve emphasizes the importance of having real domain expertise and integrity in today’s world, where people crave connections with brands and humans. The episode concludes with John encouraging listeners to check out Steve’s book and thanking him for his time and insights.

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In this podcast episode, John Golden and Celynn Morin discuss the concept of becoming your own Chief Energy Officer and the importance of prioritizing emotional, physical, and spiritual well-being. Marran explains that people often only focus on their well-being once something is wrong, and she wanted to shift the focus to a more proactive approach. They discuss the challenges of living in a society that makes it difficult to prioritize well-being but emphasizes the importance of being informed and self-aware. Marran emphasizes the importance of strategic rest and recharging our energy systems before experiencing complete burnout. She suggests simple ways to recharge and believes that consistency is better than intensity.

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In this podcast episode, John Golden interviews Carol Williams about productivity and time management. They discuss the importance of taking care of oneself and the environment to increase productivity. Carol explains her productivity success cake, which has three layers: health, environment, and productivity. They focus on the third layer, which is productivity, and how to manage time effectively. Carol breaks down the third layer into four pieces, including the power of focus, time, and tasks, avoiding interruptions and procrastination, and the power of the pause. She emphasizes the importance of celebrating successes and having a clear understanding of one’s “why” to stay motivated.

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In this podcast episode, John Golden interviews Ashley Klein, a digital marketing consultant, about the importance of networking and events for marketing efforts. They discuss why people tend to overlook networking and events in favor of digital marketing, the art of networking, and how to engage with people at networking events. Ashley shares her tips on how to network effectively at events, including setting goals, establishing personal connections, and being mindful of body language. She also discusses online networking and word-of-mouth marketing, emphasizing the importance of consistency and being genuine. Ashley briefly introduces her companies, Ticket Socket and Ice Cream Social.

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In this podcast episode, John Golden interviews David Fache, founder and CEO of Go West Creative, about the importance of brand storytelling in marketing. David emphasizes the need for brands to be authentic and express who they are in a way that draws people to them. He explains that brand storytelling is the key to creating a connection with the audience and making the brand sticky. They also discuss the challenge of communicating a brand’s message to a diverse audience with different communication preferences and the importance of aligning the brand’s values with its actions. David shares his experience in helping major brands communicate their message to key stakeholders and how Go West Creative evolved into a creative agency that helps clients tell their stories through various mediums.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM speaks with David Carter, a serial entrepreneur and CEO mentor, about character-based business training and its importance in a rapidly changing world. David explains how character determines destiny and how his company, The Character of Work, maps character qualities that underpin the development of all skills against the 77 in-demand soft skills that employers feel are lacking in their applicants or workforce. They also discuss the importance of kindness, curiosity, and open-mindedness in personal and professional contexts, as well as the impact of technology and AI on the workforce.

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Vanessa runs Mosaic People Development, a 20-year-old leadership facilitation and coaching organization. She wrote “The Game Changer: A New Type of Leader for a New World of Work” and is an accomplished author. Vanessa has helped several firms adjust to the changing workplace.

John Golden speaks with Vanessa Edelman in this edition of the podcast about leadership in the modern workplace. They talk on the value of self-awareness, effective communication, and the abilities and resources needed for effective leadership. They also discuss the difficulties of leadership in a workplace with different generations, the need of fostering an environment that inspires people, and the conventional belief that leaders must possess all the knowledge. In order to foster curiosity and cooperation, Vanessa highlights the need of mentoring, listening, and asking open-ended questions. She ends by identifying herself as a leadership coach and consultant.

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Melanie Diezel, a keynote speaker, author, and award-winning branded content producer, created the Content Fuel Framework to Create Endless Narrative Ideas and Prove It Precisely How Modern Marketers Build Trust. Joint creator of the Convoy and Group ups B, two B marketplaces that feature small enterprises. Today’s topic: content trust. Melanie, content rules. And we’ve heard so much about content and content and then people have been just pouring out material all over the place. They’re employing AI to generate more content. Quality is always my biggest worry. Who reads if everyone publishes?

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