Growth marketing is a new way of structuring the marketing team and holding them accountable to increase revenue and company growth. The idea involves the alignment of sales and marketing, as well as coaching and strategizing for higher management. Sujan Patel, interviewed by John Golden, explains growth marketing, how to examine the current playing field, and how to differentiate your company from others.

This podcast is also a recorded live event you are welcome to view here: Growth Marketing: The Ticket to Whole Company Growth

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John Golden podcast interview with Antonio Nieto-Rodriguez who is the global champion of project management and has transformed project management into one of the central issues on every CEO’s 2030 agenda. He is the creator of concepts such as the Hierarchy of Purpose featured by Harvard Business Review, or the Project Revolution.

Today we will talk about the following points:

• Is the Hierarchy of purpose allows more mobility and flexibility to the employee?

• The speed and agility regarding the handling and delivery of projects are very fast these days. Everyone is not ready for that. So what are some of the tips and tricks to execute the projects fast without compromising with the quality factor?

• If someone is working in a department; performing the fixed set of tasks that is repetitive every day, then he has to do project-based work. What are some of the challenges that one faces making that transition?

Organizations that expect to stay competitive need a strategic plan, but to make any “plan” effective they also need the ability to prioritize all major investments every step of the way – including services lines, technology, marketing, and organizational structure.

You can find our SalesPOP! Podcast recording on iTunes Podcast  or any major Podcast stations

John Golden interviewed Professor Fredmund Malik who is an Austrian economist with a focus on management science and the founder and chairman of a management consultancy (Malik Management) in St. Gallen. Malik applies systems theory and cybernetics to analyze and design management systems.

Today we will talk about the following points:

• What is the exact meaning or definition of the concept of Syntegration or super Syntegration?

• It is often seen that there are highly innovative creative companies that have disruptive or innovative business models or products or services. But when they make the breakthrough, then they create very-very traditional hierarchical companies and bring people together and build offices by adopting extremely traditional models. So how do companies start to catch up?

• How much this access to talent across the globe and in different modes can help you scale your business with other variable resources?

The concept of Syntegration has become more exciting, especially when the organizations are no longer restricted or homogeneous or one-dimensional. So this gives freedom to the organizations to work without much restriction.

You can find our SalesPOP! Podcast recording on iTunes Podcast  or any major Podcast stations

About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level.

This podcast is also a recorded live event you are welcome to view here: Neuromarketing and Sales

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In this next podcast interview on  SalesPOP!, we are interviewing Chester Elton, who is one of today’s most influential voices in workplace trends and has spent two decades helping clients engage their employees to execute on strategy, vision, and values. Chester Elton provides real solutions to leaders looking to manage change, drive innovation, and lead a multi-generational workforce.

Today we will talk about the following points:

• What is the concept of all in culture, according to Chester Elton?
• Money does flow if you focus on everything single aspect. Hence, if you are going to sell something, then choose a product in which you believe. This will make it easy for you to sell and describe its benefits.
• One of the toughest things is when somebody becomes a sales leader; they prefer to guide others in the way they have proceeded in their life without understanding that everyone has his own way to take the steps.

There are many benefits of developing agility in a culture. Your employees will be more able to deal with change, they will have clarity about the direction of the organization, and they will help you find the answers to meet market needs.

“While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. This pattern has resulted in many of society’s greatest successes, but even more of its failures. Though the root cause is by no means malicious, we have begun to reward speed over quality, and the negative effects suffered in both our personal and professional lives are potentially catastrophic.” Have you suffered some of these catastrophic effects by getting too caught up in quantity over quality? Dan Pontefract, interviewed by John Golden, explores how to win back your life with open thinking.

This podcast is also a recorded live event you are welcome to view here: Open Thinking for Salespeople

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John Golden talks to the “Godfather of CRM” about his new book “The Commonwealth of Interest – this wide-ranging discussion is a “must-listen-to” podcast for those wanting to learn more about where customer engagement is headed.

Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization & is a member of the University of Texas System’s Transformation Project Advisory Board.

Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto’s Rotman School of Management CRM Centre of Excellence Board of Advisors, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University’s CRM Research Center.

Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things.

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years. He was elected to CRM magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBS’s ZDNet high profile tech media property (blogs.zdnet.com/crm). He is the recipient of numerous awards as a leader in marketing, sales, customer service, social media, and CRM.

You can find our SalesPOP! Podcast recording on iTunes Podcast  or any major Podcast stations

When Barbara Weaver Smith talks about whale hunting, she’s talking about hunting for those big customers and big deals. It requires a skill set all to itself, with a coordinated, trained team—much like the Inuit people in the ancient practice of actual whale hunting. Listen to Barbara and host John Golden as they discuss how to strategically approach the biggest whales. Building relationships with big accounts requires a collective effort from your team to provide the resources needed for these accounts.

This podcast is also a recorded live event you are welcome to view here: Whale Hunting for the Big Customers and Big Deals

iTunes Podcast