Customer experience has become a bit of a buzz word over the last few years, and for a very good reason. Customer experience can significantly influence your overall sales. If your customers have a bad or negative experience with your company or brand, it can be a death sentence for your organization. But, if they have a really remarkable, awesome experience, it can help you generate more profit. Dan Gingiss explores the importance of customer experience and how to use it to sell more in this expert sales podcast interview, hosted by John Golden.

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Helping businesses get through a digital transformation of sales and marketing can be challenging. Many companies claim to have advances in technology, but are just putting out lip service and not actually delivering on those claims. With the changes that have come about from COVID-19, it is more evident and apparent than ever which companies have their digital transformation in check, and which ones don’t. The ones that don’t are now facing the consequences of not having these good digital processes, and will only continue to suffer more consequences as digital transformation accelerates in the business world. Influencer marketing is one of the best ways to up your digital performance. Neal Schaffer, interviewed by John Golden, explores the benefits of influencer marketing.

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We are in the midst of a crisis. COVID-19 has significantly altered the way that things are done, on many different levels. One of the things that is a challenge to people now, and will continue to be challenging in the future, is how to effectively lead an organization, and yourself, out of this crisis and into a new reality. Kim Bohr, podcast interviewed hosted by John Golden, explores how to lead salespeople in a pandemic.

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Everyone in the world is currently faced with a unique, completely unprecedented, and entirely unpredictable experience. COVID-19 has forced changes throughout the entire business world, making agility more important than ever. There are a lot of people in sales, leadership, management, and marketing that are going to have to pivot and adjust to the circumstances at hand, and ensure that they can approach these changes in the best way possible, without getting overwhelmed. That’s a key factor in agility. And while agility has taken on a whole new meaning in the short term, it also has long term implications. The ability to have an agile team and be agile as an individual is a top-five skill that organizations are hiring for today, and will continue to hire for in the future. Amy Franko explores how to be agile in business in this expert sales podcast interview, hosted by John Golden.

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Most people do not associate the sales process with an enjoyable activity. Usually, the most common thing that comes to mind when thinking about a sales process is a horrible sales experience that still haunts your past. But there is a way to redeem yourself from those haunting sales calls, and turn the sales process into something is actually enjoyable. To do this, you must stop thinking about this idea of what sales should be, and start thinking about how it can become an enjoyable, efficient part of your everyday selling routine. In this expert sales podcast interview, Tasha Smith, interviewed by John Golden, explores how to enjoy the sales process with five key steps.

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Many people don’t understand the difference between inside sales and outside sales. Things get even more confusing once you throw in terms like the direct sales team, and other expansions. Dionne Mischler explains what inside sales is, and how your organization can set up an amazing inside sales team in this expert sales podcast interview, hosted by John Golden.

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How do you manage your manager? Managing upwards is one of the most underrated, yet critical skills that you can have as a frontline salesperson. It can make your direct report happier and calmer, which will, in turn, make your job easier, more peaceful, and better overall. Especially during the current crisis, sales managers are more stressed-out than ever, and might be extra emotional right now. Being proactive can help you to manage that interaction, and interactions in the future. Dr. Janice Presser discusses how to manage your sales manager in this expert sales podcast interview, hosted by John Golden.

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When you hear the expression, “taking the high road,” what comes to mind? The first reactions that many people have to the saying involve taking a more elevated, or ethical approach to something. Leading from the high road definitely has an ethical component, but it’s much more than that. Learning to lead from the high road can help you communicate better with your team, create long term goals and see them through to fruition, and be a better leader overall. Especially in these uncertain, and sometimes dark times following COVID-19, leading in the most effective way possible is more important than ever. Ron Rael, podcast interviewed by John Golden, explores how to lead from the high road.

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