Helping businesses get through a digital transformation of sales and marketing can be challenging. Many companies claim to have advances in technology, but are just putting out lip service and not actually delivering on those claims. With the changes that have come about from COVID-19, it is more evident and apparent than ever which companies have their digital transformation in check, and which ones don’t. The ones that don’t are now facing the consequences of not having these good digital processes, and will only continue to suffer more consequences as digital transformation accelerates in the business world. Influencer marketing is one of the best ways to up your digital performance. Neal Schaffer, interviewed by John Golden, explores the benefits of influencer marketing.
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