Crystal Washington: Looks at the Future of Technology as a technology strategist and certified futurist, she explains aspects of how technology will impact our future and how to be using it more effectively. As we see more and more the integration of artificial intelligence (AI’s), smart speakers and other technology applications; Crystal explains methods and strategies for utilizing technology to increase human effectiveness.
Sales Expert Interview covers:
- Is AI taking over sales industry
- Is social media properly used for sales
- Beyond AI
- Strategies to simply relevant information
Is Artificial Intelligence taking over the sales industry:
Artificial intelligence is a useful technology for setting up appointments and other applications however the sales industry remains about creating genuine human relationships. Crystal shares strategies to be effective in creating a human relationship with customers based on technologies available.
Should companies let their customers know when they are dealing with bots:
Depending on your market as the answer is not a one size fits all answer. Is the process being slowed down or is it making the process more efficient for the customers, does it remain good customer service?
Have people have reached a point where they know how to use social media properly for sales:
A small percent of salespeople use social media effectively. Salespeople often focus on the numbers rather than what can you do by leveraging the information available with social media. Crystal shares how to use technology to connect with people on a human level. Social selling is not a numbers game. This is an opportunity to make an impact and impression.
Artificial intelligence and social media, what technology will be impacting us in the future. Cyborgs, by definitions we are becoming the cyborg of the 1980s, fitted with our mobile devices. How do you get through to people now involves getting through to external brain (devices) and internal brains.
Often overloaded with technology and information, strategies to simply relevant information.
Do not highlight the technology but highlight the benefit of technology. How do you make it easier for the customer? Figure out if the technology makes you more efficient, effective and connected and throw away the rest. It’s not always about adapting to something the “new”. What benefits your customer? Does the technology align with your company culture and employees?
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.