Do you have an entrepreneurial mind, but you are not quite familiar with the business process and practice? In this Expert Insight Interview, Jeff Chastain discusses the Entrepreneurial Operating System or EOS. Jeff Chastain is the founder and CEO of Admentus, Inc., creator, problem solver, and professional EOS implementor
This Expert Insight Interview explores:
- Importance of implementing your vision
- Trusting the process and employees
- Perfect time for growth
Implement Your Vision
Considering that many entrepreneurs have an idea in mind but not necessarily an MBA background, EOS is a series of business practices, tools, and processes that help to create a business foundation for the entrepreneurial idea. The idea starts with the core team, but then the team starts to expand into the marketing sector, sales sector, etc. When the team expands, it is crucial to stay loyal to the visionary idea that the entrepreneur had from the beginning and to put it into practice in all sectors. Vision represents the company’s core values and everybody should follow those values. Vision also defines the company’s target market, values which bring to that target market, and what differentiates it from the competitors. That way marketing and sales teams are on the same page. The vision includes goals that the company aims to achieve for instance in the next 7 to 10 years as well. When everybody in the team gets excited about the company’s vision then the company is on a good path to success.
Entrepreneurs are the visionaries in their companies, and they need to learn to step back and to delegate. As the CEO of your business, you are not needed every day in every department overlooking things. The key is to have the process and structure of doing the business established without killing the creativity and flexibility of your team. As long as the results are as required, your team should feel the freedom of doing their jobs their way instead of acting like robots. The process supposed to be flexible, dynamic, and easy for the employees to learn because it is designed to speed up the work and make it more efficient.
Time to Grow
We experience the downturn in the market nowadays due to the pandemic, thus this is the perfect time for the entrepreneurial organization to build and strengthen its infrastructure. During the market downturn, the company should use its resources for research and innovation. If the company becomes more productive and efficient with smaller resources, it will have a huge advantage when the economy starts to lift back up. With the strong infrastructure already put in place, the organization will be well-positioned to scale its business when the market picks up.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.