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TV Expert Interviews / Entrepreneurs / Nov 1, 2020 / Posted by Joya Dass / 4110

Empowering South Asian Female Leaders (video)


How can we become leaders when the odds are against us? In this Expert Insight Interview, Joya Dass discusses a community leadership group for south Asian female leaders, called LadyDrinks. Joya Dass, a former TV host and Business News Anchor, is a founder of LadyDrinks organization serving to develop leadership in South Asian businesswomen through events.

This Expert Insight Interview discusses:

  • Empowering women through a support system
  • Networking
  • Hiring a business coach

Women Power

Many women in business lack access, voice, but also the courage to ask for the support system that could help them to become successful leaders. From early childhood, south Asian women are raised not to be interested in making business contacts as that is more for men. Therefore, there is a membership-based platform in which businesswomen provide support to each other by asking questions and sharing pieces of advice and contact information regularly. It is in women’s nature to be more reluctant to take chances. For instance, women are more prone to give up on sending a resume for a job because they do not satisfy all the requirements listed on the job description. Thus, it is necessary for women in business to start valuing and protecting their work and to start pushing back when they see injustice.

Business Network

There is a whole generation of south Asian women who are in prime age to be business leaders. And what those women need is networking with other business people and experts in their fields such as business coaches, branding coaches, communication coaches, etc. Networking is of crucial importance for any entrepreneur. The pandemic did not hurt networking. Instead, it even benefited it by expanding the reach of people who can attend countless online events from far. An online meeting can create a strong bond between people who never met in person. One of the very creative networking events is a virtual wine tasting, where people from LA to New York can meet on Zoom and talk while drinking wine delivered to their addresses by FedEx.

Professional Help

To be able to advance in our jobs, we have to be willing to invest in ourselves. However, people would rather pay for a golf coach instead of a business coach. It might be because they think that the company should invest in them, or maybe they fear that hiring a business coach is an act of admitting that they do not know their job. But coaches see the perspective more objectively, and they can direct us on which things we need to improve to become more successful. A professional coach can help you get where you want to get faster. He or she will not do the work for us but will lead us in the right direction. Hiring a coach shows that we have a mindset open for learning, taking opportunities, and wanting more for ourselves.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Joya runs a global network for South Asian women executives and founders in New York City called LadyDrinks. She hosts fireside chats with women leaders to create teaching moments. Past speakers have included Misty Copeland, Payal Kadakia, the founder of Classpass, the CEO of Vimeo Anjali Sud, and the CEO of Diane von Furstenberg Sandra Campos.


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