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TV Sales Expert Insights Series / Entrepreneurs / Jun 8, 2018 / Posted by Douglas Kruger / 879 

How to Position Yourself as an Expert in Your Industry

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How To Become An Expert Salesperson

Being an expert salesperson is a choice. You must position yourself as an expert salesperson, and be intentional about making decisions that will help you rise to the top. However, not many people go after this top level of competition. If you intend to excel to the top of your field, Douglas Kruger has insider advice to share with you. Kruger discusses how to become an expert salesperson in this expert sales interview hosted by John Golden. 

Learn these tips and more on how to be an expert salesperson in this expert sales interview:

  • How to be an expert salesperson
  • Presenting your personality to achieve expert status
  • Why giving away your best ideas for free is beneficial

How to be an expert:

Expert positioning is a combination of teaching, learning, portraying your personality, and being in the public eye. One of the ways to be an expert is to become synonymous with an idea, almost to the point where you can’t speak about an industry without your name coming up. Kruger gives the example of Arnold Schwarzenegger. His name is synonymous with bodybuilding, despite not being the highest ranking bodybuilder in the world. “There’s a lot that we can learn from this example,” said Kruger. You don’t necessarily have to be the very, very top to be an expert. Part of it is how you present yourself and your personality.

Present your Personality:

Kruger stresses that putting yourself and your personality out there doesn’t necessarily mean doing speaking engagements in front of large groups of people. Rather, you can accomplish the same thing on a smaller scale by creating YouTube videos. Share your top 10 tips on how to do something or three ideas on a subject you’re knowledgeable about. This will give you more exposure and get your name out there while providing genuine value to others for free. “Give away your best ideas for free, and let them come to you for implementation. Don’t hold anything back,” said Kruger.  

Expert Sales Ideas for Free:

It may seem counterintuitive to give away your ideas for free, but in reality, it can actually be a lucrative venture to do so. “There’s always this nagging doubt in the back of our minds that if we give too much, we have furnished the solution for free,” said Kruger. “But, I believe that if we are very generous with what we know, people will learn the tools from you, yet still come to you for the implementation.”  By doing this, you are helping people become what they want to become. Yet, you still earn profits for yourself. The more that you give, the more you help people. In turn, they will want to come back to you for your services.

To learn more about how to become an expert salesperson, watch the full expert sales interview!

About Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

    About Author

    A member of the 'Speakers Hall of Fame,' Douglas Kruger is an internationally renowned presenter and the author of 5 business books with Penguin. His clients include senior management and sales teams at companies like Liberty, HP and Standard Bank.

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