Many entrepreneurs might feel stuck coming out of the Covid19 situation or for any other reason. Thus, in this Expert Insight Interview, Todd Palmer discusses his new book From Suck to Success: A Guide to Extraordinary Entrepreneurship. Todd Palmer is a Chief Rule Breaker at Extraordinary Advisors, 25-year entrepreneur, business coach, keynote speaker, and best-selling author.
The interview discusses:
- Figuring out the mindset
- Learning to be authentic, transparent, and vulnerable
- Setting an intention rather than an expectation
People want to become entrepreneurs to be rich and live luxurious lives. But all for wrong reasons like getting external validation, healing wounds from the past, etc. Having a lot of money is nice because it brings you financial freedom and possibilities, but it should not be a reason for becoming an entrepreneur. Start with finding your purpose. Ask yourself why do you do what you do. Establishing the purpose for doing something is crucial because that exact “why” will get you through when the tough time comes. Entrepreneurship is full of challenges which you will be able to overcome if you set the right mindset.
Authenticity, Transparency, and Vulnerability
When becoming entrepreneurs, many people think that they have to know it all because if not, that means they are not as good as others. However, that thinking prevents them from being authentic, and then they start to isolate themselves from their friends and community. Keeping the communication and staying honest with your employees, partners, friends, and family is beneficial for your mental well-being.
If we allow ourselves to be vulnerable, we will see how much people want to help, mentor, and coach others. Mistakes and bumps are part of every entrepreneurial journey but going slowly and having a team of people who support us makes that journey way more enjoyable. Success does not come overnight. More than 80 percent of the businesses do not even make it to be five years in business. Thus, success requires a lot of resilience, determination, pivoting, and evolving.
Set the Intention
Setting up intention rather than expectation brings you more satisfaction and success for anything in your business and life in general. The reason for that is because setting an expectation is risky. It is a win-lose situation in which there are so many things that are beyond your control. On the other hand, being intentional allows you control in your hands. For example, when you intentionally listen to your clients’ needs, look for a solution to the problem, and try to provide the best possible service – you actively engage and control the outcome. That provides a mutually exchanging experience for both sides and more sales deals for you.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.