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TV Expert Interviews / For Sales Pros / Sep 20, 2022 / Posted by Brad Sugars / 61

Significance of Coaching (video)


In this expert insight interview, Brad Sugars discusses “What is the importance of Coaching”. Brad Sugar is the chairman and Founder of ActionCOACH. He has owned and operated over two dozen businesses in his capacity as an entrepreneur, author, and business coach; his primary company, ActionCOACH, has over 1100 locations in 83 countries.

This Expert insight Interview Discusses:

  • Significance of professional coaching
  • How has coaching turned into an investment ?
  • Three bonafide reasons for coaching

Why is professional Coaching important?

People pay a lot of attention when it comes to providing coaching to their kids. Perhaps, if you talk about professional coaching that is needed to make their experience better for their career, they usually make excuses like lack of time and money. However, one should be very conscious about this because this will be going to pay in their future to cross the levels of success.

Three authentic reasons for coaching


Accountability is one of the major concerns that creates the need for coaching. When you’re a sole player, you are accountable for everything right from planning to the consequences. But when you’re in a team, no matter if you are a coach or a trainer, you cannot hold anyone accountable for the outcomes. Therefore, this makes it essential for people to get coaching as it gives you the potential to accept your flaws for your growth.

Methodology of sales

Execution of methods in your business is the next reason for coaching. When you are running a business or you have a position of sales manager then there are a lot of qualities that should be in your personality. To gather all the credits on your table, you need to learn the tactics of the sales. There are a lot of methods available but you should know the process of execution to execute the plan. A coach will help you in performing the tasks that you don’t want to do but they are beneficial for you. A coach will make you a high performer even under tons of pressure.

Finding a professional coach

When you want to compete in the market with your biggest competitor, you must need a coach who can let you know your flaws and make you able to overcome them. You should work on yourself rather than you work on your business. Your self-awareness is more important because it helps you in recognizing your strengths and weaknesses. It may be possible that you will not get the immediate results but if your career is in the right coach you will definitely get the appropriate results.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multi-million-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you - so you can spend more time doing what really matters to you. Over the years of starting, scaling, and selling many businesses, Brad has earned his fair share of scars.

Author's Publications on Amazon

"Buying Customers" is an innovative breakthrough in customer acquisition, lead generation and customer service with proven strategies that consistently drive repeat business. Follow ActionCOACH Founder and Chairman Brad Sugars as he outlines tested methods for "Buying Customers"
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Turn on the cashflow and keep your business booming! Keeping the faucet of cash flowing into your business can be a daunting task. Rising costs, payroll and unplanned expenses take cash out of your business every day, but what helps bring cash in at a…
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