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TV Expert Interviews / For Sales Pros / Oct 24, 2021 / Posted by Yusef Alexander / 1047

How to Improve Your Financial Literacy (video)


In this Expert Insight Interview, Yusef Alexander discusses residential and working-class real estate and his own experiences in the field. Yusef Alexander is the co-founder of REAP, bringing over 20 years of experience in the successful development of commercial and residential assets.

This Expert Insight Interview discusses:

  • How Yusef Alexander got started in the world of working-class real estate
  • The importance of pride of living and pride of ownership
  • Why residential real-estate matters more than we think


Real Estate Asset Partners (REAP) is an updated iteration of how Yusef Alexander shows up in commercial real estate, multi-family real estate and working-class real estate space. Yusef started dealing in real estate when he graduated from UCLA in 1996, and as he points out, there was a particular financial cycle happening in the market at that time.

This cycle took its toll on blighted areas, which had already been neglected before. Yusef’s mentor then showed him how to reposition properties in a particular market. He took that expertise and cut his teeth in working-class real estate, an area in which he still operates to this day.

Pride of Ownership

The beginning of Yusef’s career in real estate was marked by his passion and ability to provide people with a prideful living environment. He has found out over the years that pride of ownership and pride of living occur in every demographic in the real estate market.

Instead of just repainting and recarpeting homes to be able to rack up the price, Yusef found that adding real value and delivering it to customers results in what he calls an “abundant exchange.”

More than Just a Home

People who live outside of blighted areas that have been through economic hardships often assume that there is no pride of ownership within these areas. However, pride of ownership and pride of living exist everywhere; they just need to be unlocked in the right way.

There are so many layers in which this can be done, including education, transportation, etc. Yusef has found that people have started to realize how important residential real estate is to the economy and the average family. Our homes are no longer just our sanctuaries — they have also become our offices, gyms, and schools.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Yusef Alexander is the co-founder, VP, and Business Development Officer at Real Estate Asset Partners (REAP), where they merge high-return real estate investment with a moral imperative to strengthen communities.


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