In this Expert Insight Interview, Will Haire discusses penetrating and growing your eCommerce business on Amazon. Will Haire is the CEO and founder of BellaVix, which helps companies increase their online footprint to boost their sales through domestic and international marketplaces.
This Expert Insight Interview discusses:
- How Amazon has grown throughout the pandemic
- The crucial ways in which Amazon has changed over the last decade
- The critical factors in achieving success on Amazon
- Amazon Is Huge
There are so many people leveraging Amazon as a platform for business. As many as 60% of eCommerce searches start on Amazon, and about 50% of eCommerce sales happen on this platform. And it is continuing to grow with the pandemic doing nothing but strengthening the sales platform’s presence.
As of a few months ago, there’s an official Amazon airport within a hundred miles of every major U.S. city. The company has obviously managed to take whatever it has earned pre-COVID and invest it into company infrastructure.
Brand-Building Is Crucial
A major thing to point out is that Amazon has changed significantly in the last several years. Gone are the days when you could just find a niche product and sell it online for a huge profit without building a brand. Brand-building is precisely where the tables have turned.
What’s great about Amazon is that people who shop there are very close to the bottom of the funnel. People are going to Amazon to check reviews, gauge your product, as well as spec out some competitor products. So, what you do to penetrate the market on this platform is build an audience.
Keys to Success on Amazon
The first thing you should work on is a high-quality website, ensuring a consistent brand presence through all your marketplaces. Aside from this, the factors that count the most include the following:
- Having a good customer experience through Amazon
- Advertising and running marketing promotions
- Getting your product in front of interested customers
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.