Sales POP - Purveyors of Propserity
TV Expert Interviews / For Sales Pros / Jul 16, 2020 / Posted by Chala Dincoy / 2087

Elevator Pitches That Wow Buyers (video)


With people being so stressed, overwhelmed, and distracted right now, being able to efficiently use the short window of your prospect’s attention is more critical than ever. That’s why our new guest is Chala Dincoy, the CEO and founder of the ‘Repositioning Expert.’ She helps companies with their messaging, particularly with their elevator pitches.

In this interview, you can learn more about:

  • Common pitching mistakes
  • ‘Celebritization’ of yourself
  • Revisiting the messaging

Common Pitching Mistakes

People often talk about themselves because that’s what they are comfortable with, that’s what they know. However, your prospects don’t want to listen about you and your business, instead they want to hear how your product and service can help them. The secret is to immediately start talking about them. Your pitch needs to be relatable, and it has to resonate with your prospects, to make them care, or you will lose their attention.

The way out of the comfort zone is positioning yourself as a specialist, not a generalist. You can find out from the market what your super-niche should be and what are your pain points that you need to solve.

‘Celebritize’ Yourself

Pitch like a celebrity, so nobody cancels on you! It’s all about visibility, and due to the current situation, it mostly refers to an online kind. Make your target audience see your face all day. Become familiar to them, let them get to know you, use all available online tools and channels to deliver your message. Some people are comfortable doing this in person but freeze in the online world. It’s crucial to get over that fear because it’s harder than ever to get and keep somebody’s attention.

With today’s economy and growing competition, your value is in being different and being visible with that difference, but the difference needs to be about their pain. It is a matter of owning it and showing it to your audience every day.

Revisiting The Messaging

Everyone will have to change to survive. The world and the customers are dynamic, so you have to continuously look at your messaging and marketing. It is wrong to stick with what you have and hope that everything will go back to how it used to be. Your messaging needs to be where your customers’ heads are, and it needs to focus on them and their priorities. A level of humanization also has an impact, because people are now very vulnerable and stressed, so they look for that human element.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics). She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years.

Author's Publications on Amazon

In this lighthearted look at the world of small business marketing, national marketing expert -Chala Dincoy-Flajnik, shares powerful tools to Gently attract new clients into your business.
Buy on Amazon
In this book, we’re going to talk about deep issues like mindset, body language, thinking about others first before thinking of you, and much much more.
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This is a book where you’ll learn how to find friends based on who you are and how you make others feel. It’s a book that teaches you about effectively communicating how you can truly interact with and connect with people.
Buy on Amazon

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