In this Expert Insight Interview, Joseph Wilkins discusses the simple steps any business can follow to make a video go viral. Joseph Wilkins is the owner of FunnySalesVideos.com. He and his team founded ProCreative studios in 2000, producing infomercials, TV spots, and web sales videos.
This Expert Insight Interview discusses:
- Using humor in sales videos and marketing campaigns
- Why it is crucial to do your research first
- How to create a funny sales video for your audience
Humor in Marketing
Humor is very subjective and often doesn’t translate across cultures. There’s also the pitfall of trying to be something that you’re not in your videos and ending up looking silly. We have recently seen this with many brands, and it can be particularly jarring.
That said, every brand on the planet can use humor if they do it right. This is because every brand’s customer is a human being with emotions and responses, who enjoys a good story, and enjoys smiling and laughing. In fact, there’s no better way to connect with a customer than to start with a smile.
Doing Your Homework
You have to start with your research. Most people in marketing know this; it is Marketing 101. You would never write a letter, go to a post office, and then decide who to address it to. You have to understand at as granular a level as you can who the target is for the video and the action you want them to take.
Once you’ve done the research and understand the pain points of the people you’re trying to reach, it’s time to start brainstorming. People get intimidated by brainstorming, but you need to understand that it is not about quality but quantity. In other words, brainstorming is all about bad ideas because any bad idea could trigger somebody else to come up with a great one.
When you’re coming up with an idea for a funny sales video, you’re only looking to answer two questions:
- Who is the main character in the video?
- What problem do they have?
Joseph Wilkins and his team try to come up with 50 bad ideas for each video they are commissioned to create. Once they have those 50 bad ideas, they will distill them and present the top five to their client.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.