How can we develop a brand, strategy, and system to grow and scale our business? In this Expert Insight Interview, Henry Kaminski discusses social media strategies to convert followers to customers. Henry is a Founder and CEO at Unique Designz, helping businesses strengthen their online presence and increase their profits.
- Choosing which social media to approach
- Expanding social media reach
- Content strategy Branding strategy
Choose Platforms Wisely
There are so many social media platforms that it is easy to get confused about which one to use. Thus, to understand better which platform to focus on, identify the people you want to serve and find which platform they use to hang out. Look which platform your current clients use too. And lastly, think about which platforms make you feel the most comfortable using them to create value for your customers. Afterward, focus on creating content that will attract attention and enable you to show your expertise, send your message to the world, and help people the way you intend.
There is a tool that can help you to be present on multiple platforms at the same time. That tool is called StreamYard, and it is a software that allows streaming on eight different platforms from once. It offers excellent user interference and the opportunity to expand your reach to the audience by working efficiently.
After reaching the audience, comes content. There are three content funnels. The top funnel provides inspirational messages to the audience. In the middle one, you establish yourself as an expert in your field. And in the bottom funnel, you drive them to a sales conversation, subscription, or at least to join an email list. The majority of people get stuck on the top funnel by providing content without creating customer engagement. The key is to provide entertaining content. There is an app called FastSave that enables you to copy photos and videos and repost them on your account. Thus, you can be strategic and post funny material to catch the attention so that later you can deliver the message you want.
Lastly, a very significant step in growing your online presence is to establish your brand. Branding does not mean having a logo but creating the experience, connection, and certain feeling in your customers when they work with you. Investing a lot of money in Google ads is not too helpful if you are not on top of your content game. Thus, investing your time and effort in creating a strong online community through content marketing is essential.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.