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TV Expert Interviews / Sales & Marketing Alignment / Oct 31, 2022 / Posted by Rob Ashton / 20

How Decisions Are Influenced By The Way You Write (video)


Rob Ashton is a writer who studies how what we read and write influences what we think and do. Rob founded the global learning company Emphasis and has spent the last six years studying the science of reading and writing, covering topics ranging from cognitive and social neuroscience to behavioral and neuroeconomics. We talk about how the way you write affects our decisions in this expert insight interview.

This Expert Insight Interview Discusses:

  • Understanding of Written Words
  • Ability of Self-critique
  • Multitasking or Multi-Switching?
  • Communication Through Writing

How Does Written Communication Work?

Employees must have written communication skills in order to coordinate their work, cooperate with coworkers, and answer clients. There are, nevertheless, some hidden characteristics of a skilled writer. Written communication is sometimes more beneficial than verbal communication. Regular speech has no meaning until it is recorded. Meanwhile, written communication is a record that can be referred to later.

The following conditions improve the effectiveness of written communication:

  1. Transmitting complex information.
  2. A permanent record is required.
  3. Communicating with a large group of people.
  4. There is less need for audience engagement.

Multitasking is a Myth!

Because your conscious brain can only focus on one thing at a time, multitasking affects your efficiency and performance. When you try to accomplish two things at once, your brain is unable to complete both jobs successfully. In short, multitasking is a myth, but most of us end up doing it at some time.

Single-tasking, mono tasking, or multi-switching are the opposites of multitasking. Instead of juggling multiple things at once, single-tasking allows you to connect your attention with your day’s objective and focus on one job at a time.

It’s challenging to stop multitasking, especially if it’s a regular part of your day. However, if you stop attempting to do everything at once and instead focus on one item at a time, you’ll discover that you’re more engaged, productive, and impactful.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

I'm an author, researcher, and cognitive science nerd. It's always frustrated me that most of the communication advice pushed by self-help books is based on a mixture of pseudoscience, hearsay, and wishful thinking. So I've made it my mission to uncover the best research in this area, sort fact from fiction, and share the results. I also founded the learning company Emphasis in 1998. So far, it’s helped more than 70,000 people around the globe to transform their written communication. Clients include everyone from Google and the world's leading law firms to the Royal Household at Buckingham Palace.


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