Irina Poddubnaia is the founder of TrackMage. She is an agile leader, change maker, and visionary. She helps customers to get information about their order and provide them with an opportunity to buy again. In this expert insight interview, Irina and John discuss “how to create the best-possible post-purchase experience and get extra sales from existing customers.”
This Expert Insight Interview Discusses:
- What measures can people take to create a post-purchase experience?
- How can businesses strengthen their customer relationships?
- Get the best referrals and testimonials possible.
Why need to create a post-purchase experience?
In the eCommerce space, the post-purchase experience is completely unfocused. Most businesses miss the big picture when they don’t have a post-purchase experience marketing strategy.
The post-purchase customer experience refers to how you treat someone who has progressed from a prospect to a customer after they have made a purchase. Contacting your customers in a variety of ways after they purchase your product can have a significant positive impact on your business.
Existing customers are a treasure trove for any modern company. However, many brands ignore customers immediately after they make a purchase in order to focus on acquiring new ones.
Referrals and Testimonials
We are all aware that online reviews can assist businesses in establishing a positive brand image, attracting more customers, and increasing sales. But how does it improve the customer experience after the purchase?
In order to increase post-purchase engagement, encourage customers to share their honest reviews. To begin, soliciting reviews is a simple way to stay in touch with your customers after they have made a purchase. Second, it demonstrates that your company values and respects their opinions.
Customers can be encouraged to leave reviews on your online store, social media, product review websites, community forums, and so on. You can also offer discount coupons, free samples, or other relevant perks to entice more customers to share reviews.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.