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TV Sales Expert Insights Series / Sales & Marketing Alignment / Dec 3, 2018 / Posted by Sam Silverstein / 280 

Leadership & Accountability

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Have you ever worked in an organization without real leadership? It’s difficult, isn’t it? Without a leader that exemplifies what it means to be part of your organization’s culture, there is no accountability for the actions of yourself or others. True leadership is defined by your everyday actions – living the missions and values of your organization 100% of the time.

This expert sales interview explores:

  • Accountability
  • Commitments
  • Making Accountability a Reality in Your Organization

Accountability

Accountability is the highest form of leadership. Either you are accountable to your people or you aren’t, and if you aren’t, then your leadership style will never work. Accountability isn’t necessarily just getting things done – it is not the same as responsibility. We are responsible for things, but we are accountable to people. It’s a commitment to a person or to a group of people. The accountable leader understands that it’s not about their people being accountable to them, it’s that they have to take the responsibility to create an environment that inspires accountability for people to be their best. This is achieved by being accountable to their people first and foremost.

Commitments

Accountability to your people manifests in commitments. One of the commitments is a commitment to the values. Organizations are great at coming up with mission statements, or vision statements. They create this list of values that goes on the wall, or in a drawer and then it’s gone. The reality is that the accountable leader is living those values, modeling those values, teaching those values, and are making decisions that are ALWAYS connected to those values. Then, and only then, they can expect their people to do the same in return.

Making Accountability a Reality in Your Organization

There are two parts to every business. There is the tactical side of your business and then there is the spirit of your business. What we tend to do is focus on the tactical side of the business and that’s when we make a mistake. What happens is no matter how good you make the tactical side of your business, it’s not going to help the spirit of who you are as an organization. This is going to connect to your organizational culture. When you focus on the spirit and the culture of your organization, people are freed to take the tactical side of the business to levels that we would have never before imagined.

To learn more about how to overcome self-limiting beliefs, watch the entire expert sales interview.

About our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

    About Author

    Leadership and accountability keynote speaker, Sam Silverstein is one of the World's Top 30 Organizational Culture Professionals. He has been referred to as, “Most trusted voice on accountability”. This best selling author on leadership, ​shows organizations how to innovate their culture, live their core values and inspire accountability throughout the entire operation.

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