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TV Expert Interviews / Sales & Marketing Alignment / Jan 30, 2019 / Posted by Susan Salgado / 6438

Creating An Extraordinary Workplace Culture


Having helped businesses for over 20 years to develop their organizational culture, Susan Salgado describes an organizational culture in today’s terms as a sociological perspective that includes the values, beliefs, and traditions of the organization. What behaviors are acceptable is what defines a culture. How we treat one another from email communication, verbal communication, the way organizations set up policies are all pieces of how organizational culture is set up. Defining what is acceptable behavior within the workplace is done by developing a culture that fits who you are as a leader and what you are trying to achieve as a company. Your culture will determine what the acceptable behaviors are.

Sales Expert Interview covers:

  • Virtual communication impacts company culture
  • Does a company culture grow organically?
  • Balancing employees accountability
  • How to audit your culture

How does electronic and virtual communication impact company culture:

Many defining features of a company’s culture are unwritten rules of acceptable behaviors that will set an example that others follow. The aspects of unwritten rules of a company need to be broken down for new people so they can fit in often that is.

Is organizational culture grown organically or can it be developed deliberately:

Initially growing naturally or organically in very small organizations, however as companies grow, every new level of employees requires more definition of what the company culture is. Susan shares aspects on how to intentionally create a culture.

Leaders face the challenge of how to strike a balance of making employees accountable and not walking on eggshells:

Culture is not about making everyone feel great at work all the time. It’s about making work fulfilling and engaging. In terms of accountability, there is a misconception that leaders have to coddle and care for people. This misconception is ruining our ability to hold people accountable or to higher standards.

How do you assess or audit your culture:

There are some self-reflective questions to pose such as what is most important to us? Why do we exist, what is our purpose in the world and then what is important about how we get to that purpose? How do we bring that to a larger group of people?

What are some traits or outcomes in organizations that have led to greater success:

A high level of collaboration and ownership is what leads to greater results. Leadership from the top down invested in creating a caring and transparent culture where people are valued and appreciated. Transparency, courage, honesty, humility, and self-awareness are premium traits for the right kind of culture. Creating an Extraordinary Workplace Culture with Susan Salgado

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Susan is a recognized speaker with a commanding stage presence whose keynotes resonate with business leaders across all industries. Whether sharing secrets for creating great customer experiences, or helping leaders create a culture focused on both excellence and caring.


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