Are you tired of the traditional tactics of asking for referrals and not getting any results? Do you feel like your referral campaigns are falling flat? Look no further than Stacy Brown Randall’s “backward approach” to generating referrals.
Stacy emphasizes the importance of building relationships with potential referral sources before asking for referrals. This means making the conversation about them, not about yourself or your needs. By nurturing relationships and delivering an exceptional client experience, you can build a referral ecosystem within your business.
But it’s not just about delivering excellent work. Stacy stresses the importance of managing expectations, communicating well, and identifying moments to plant referral seeds. It takes time and effort, but the results are worth it.
So, if you’re ready to take your referral strategy to the next level, check out Stacy’s resources and coaching programs. Remember, referrals come from relationships, so invest in building them. Your business will thank you for it.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.