In this Expert Insight Interview, Christopher Hamze discusses print on demand, eCommerce, and how his company, teelaunch, can help you start an online store. Christopher Hamze is the founder of teelaunch, which is a leading print-on-demand fulfillment company.
This Expert Insight Interview discusses:
- Christopher’s company teelaunch and its services
- What makes teelaunch different from its competitors
- The wide range of people getting into eCommerce
The About section on teelaunch’s website says, “explaining what we do is hard.” In simple terms, Christopher’s company produces items you can sell in your store, but they do a lot more than that, melding technology and physical fulfillment.
Basically, it is an application that works with Shopify and Etsy, which you can use to create products in your store, and once your customer buys those products from you, the order is forwarded to teelaunch. They then print it, pack it, and ship it to your customer. This means you can set up a store, and teelaunch will do pretty much everything else.
Connecting With the Customer
What is it that makes teelaunch different from other companies that offer similar services? Christopher admits that his company has many competitors, but he says that the one thing that sets teelaunch apart is that they take the time to understand their customers.
Christopher personally talks to customers each day, trying to understand how they use the app, what they need, and what teelaunch can do better. According to him, a really good connection with the customers is vital as it allows you to build products and software that really meets their needs.
New Era of Online Marketing
Teelaunch has all kinds of different customers. For example, many retired people are either too sick to have a traditional job or retired from their careers and looking for something to do. Also, there are many mothers, which is unsurprising as childcare is expensive, and an enterprise like this allows you to work from home, babysitting your kid.
Students trying to make some pizza and beer money are another groups that widely uses teelaunch’s services. That said, there are also more traditional marketers who have figured out how social media marketing works, and they want to capitalize on their knowledge.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist