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30 Must-Know Sales Prospecting Stats
Snapshots Infographics / Prospecting / May 11, 2018 / Posted by Mike Schultz / 13246

30 Must-Know Sales Prospecting Stats

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What if you could unlock the secrets to sales prospecting? What if you had crucial information on questions such as: How many attempts does it take to break through to busy buyers? Or Do cold meetings convert into new business?

Statistics help orient you to the task ahead and give information on the best ways to navigate the journey to task completion. Read and understand these stats in order to become a top performer in sales prospecting.

Mike Schultz did the hard work for you by laying out the 30 must-know sales prospecting stats, and explaining what they mean for salespeople. Get insights on sales prospecting and what real statistics to know with this infographic.

30 Must Know Sales Prospecting Stats
Here a few key statistics that you may not have known!

  1. Top performers generate 2.7x more revenue than average performers. (Doesn’t that make you want to be a top performer now?!)
  2. 62% of buyers want to hear from sellers when they are actively looking for a solution to solve a problem. This verifies that timing is key!
  3. 82% of all buyers will accept a meeting with sellers who reach out to them. There’s no harm in asking for a meeting, and the odds are in your favor to have the opportunity to pitch your product!
  4. You have 5-10 minutes to prove your value to prospects. Make sure you start strong!
  5. Insight-oriented sellers are 3x more likely to report prospecting success.
  6. 82% of buyers look up providers on LinkedIn before replying to their outreach efforts.

For more information on sales prospecting, SalesPOP! has many different options to help you improve. Check out The Ultimate Guide to B2B sales prospecting: 4 Steps to Unlock Your Hidden Market, Off the Cuff: How to Actually Enjoy Sales Prospecting, and Improve Sales Efforts Through Proper Sales Prospecting Techniques.

About Author

President of RAIN Group, Director of RAIN Group Center for Sales Research, bestselling author of Rainmaking Conversations and Insight Selling. With RAIN Group he has worked with clients such as Hitachi, BNY Mellon, Lowes, Aon Hewitt, SAP, Deloitte, and hundreds of others to unleash sales potential.

Author's Publications on Amazon

Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the…
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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that…
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Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential…
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Comments (1)


Paige Anderson commented...

Fascinating data! Do you know from which industry(ies) the RAIN Group surveyed for their report?

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