Do you go back and forth in thinking whether you should publish a book? In this Expert Insight Interview, Jyotsna Ramachandran discusses how to identify three divine signals telling us that we should write a book. Jyotsna Ramachandran is an author success coach, founder of Happy Self Publishing, best-selling author, and a TEDx speaker.
The interview discusses:
- Noticing the signals
- Taking an action
- Promoting the book
The first divine signal showing you that you should write a book is if you see a pattern of some behavior in other people’s lives, which you already successfully overcame, like divorce or depression. Since you went through it yourself and you know a way of overcoming it, your experience makes you more relatable to others than any other expert with a fancy degree. The second divine signal is when you notice that many people come to ask you for advice on the same topic. Sometimes we do not realize how good we are at something until others point it to us. And the third signal is when seeing others talking about it in public makes you angry because you know that you have more expertise about that particular topic than them. There are many so-called experts out there with a couple of years of experience who were brave enough to come out publicly, and seeing them makes you want to come out of your comfort zone and tell the world your story.
Take the Action
Once you notice all the signals, it is time to put your book into action. The first step is to define your purpose for writing this book. For someone that is earning more income, validating the work, or fulfilling a dream, but it has to be something that will make you wake up every morning and put hard work into it. The second step is to finalize the book topic. One topic can have many sub-topics, so narrow it down to the specifics. The third step is to make a writing plan. That includes establishing the daily routine and tracking the progress. Many authors decide to hire a book coach to help them plan, a writing assistant to help in actual writing, or an angel writer who writes the book after interviewing you.
Time Frame and Marketing
The writer focused on the book can get done with writing and publishing in three to four months. Designing your book cover and starting a promotion earlier makes an excellent pre-launch strategy, but it also helps you to feel accountable to finish what you started. And lastly, once the book is on the market, constant promotion, both organic and paid, is required to generate the leads.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.