This book examines the sales techniques of the greatest salesperson of all time: Jesus of Nazareth.
I’ll begin with the disclaimer that began every post on which this ebook is based: this doesn’t mean I’m taking a jaded view of Jesus and only characterizing him as a salesperson. Nor does it mean I’m stepping all over religious toes and pushing Christianity. I am simply and only focusing on lessons we can learn from someone whose “product” is still selling incredibly well after an unimaginable two thousand years—and this is two thousand years after he himself is no longer walking the Earth. There certainly must be lessons there to learn, and of course, there are. These lessons can be found in the New Testament of the Bible, and I’ve pointed out the exact chapter and verse for each of them. They’re either account of Jesus providing a living example of certain principles, or stories he told to illustrate lessons, called parables. So come back with me over 2,000 years…and you’ll be very surprised at how relevant these lessons are to today’s sales and business.