It’s a new year, which means many people are setting new professional and personal goals. However, just as you may have experienced yourself, not everyone will meet these goals by the time the ball drops on 2020. Too often, goals get swept aside and progress stays stagnant. Bill Prater, interviewed by John Golden, gives some feedback on how to set professional goals, and how to actually execute them and achieve success.

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Being a salesperson, or should we say a successful salesperson, is no easy task. In fact, being a salesperson can be one of the most challenging jobs because it requires tact in all aspects of the job. It also means that you are in constant competition with thousands of other people just like yourself, trying to close deal after deal in order to survive. The salespeople who are successful are able to win incredible new opportunities and climb the corporate ladder, while those that are not successful eventually burn out.

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Mike Bosworth, one of the world’s most renowned sales experts, believes in the power of storytelling in the sales process. When he first became a sales trainer at Xerox in 1976, the company executives told him that while they could teach salespeople how to be competent, they couldn’t teach them how to connect to people. Eventually, Mike formulated the answer to this connection: storytelling. Listen in as host John Golden sits down with Mike Bosworth to discuss the importance of storytelling in sales and why you must integrate it with your sales strategy in order to successfully connect with a prospect.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Evolving customer experience is a competitive advantage. It’s tough for companies to really stand out or differentiate themselves with prospects and customers without a positive customer experience. Chris Brogan, interviewed by John Golden, explore the customer experience.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Have you ever thought about transitioning into being an entrepreneur? More people are looking towards entrepreneurial endeavors as they realize that they want to take more charge over their own life. The days of having a 30-year career with a company are mostly gone. People are less likely to partner with larger companies because it could result in a lay off while living in a high-cost area. Instead, becoming an entrepreneur gives freedom and the chance to take control of your career. Listen in as host John Golden sits down with Joel Comm to help you understand if making the switch into entrepreneurship is right for you.

This podcast is also a recorded live event you are welcome to view here: Should YOU Become an Entrepreneurs

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Customer integration at the most basic level is about having a company that can truly help the customer in every way. The salesperson becomes a valuable resource to the customers, the customer knows where to go, and who to talk to in order to get the job done. Mike Bosworth has a lot to say in this interview on customer integration, hosted by John Golden.

This podcast is also a recorded live event you are welcome to view here: Customer Integration

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It has long been a struggle for companies to get their sales and marketing teams to align. Throughout the last decade, there have been numerous changes in the sales world, and sales and marketing departments have not been unaffected. However, with these changes have come some complications. It has become challenging to integrate sales and marketing, and the standard method of trying to encourage integration has not necessarily been successful. Instead, Mike Bosworth, interviewed by John Golden, suggests that agreement is the way to help sales and marketing align.

This podcast is also a recorded live event you are welcome to view here: The Key to Sales and Marketing Alignment

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Salespeople are optimistic by nature. They have to be, in a career where rejection is commonplace. However, it’s not always smart to go after every sales opportunity, especially when it’s a sale that utilizes a lot of resources. Brian Sullivan, interviewed by John Golden, discusses sales opportunity analysis for enterprise selling.

This podcast is also a recorded live event you are welcome to view here: Sales Opportunity Analysis

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