In this podcast episode, John Golden interviews Josh Alltop about his move from music production to sales. Josh talks about the cultural shock he experienced and the importance of believing in what you’re selling. He compares it to recommending a restaurant. They discuss negative stereotypes of salespeople and promote a service-oriented approach. Josh emphasizes empathy and understanding the buyer’s needs, focusing on creating value and trust. The episode also covers the mindset of abundance over scarcity and the similarities between sales and music production. Josh’s company, the Sales League, aims to empower sales professionals to earn well and leave a legacy.
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