🎧 The Critical Difference: Negotiation vs. Influence in the Modern Sales Funnel
Welcome back to the podcast. Today, we’re dissecting a fundamental error many sales professionals make: blurring the lines between negotiation and influence. As Andres Lares of the Shapiro Negotiation Institute emphasizes, recognizing this distinction early is the first step to closing more valuable deals. 1. Defining the Core Concepts for a Clearer Strategy A common ...

