In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Lenya McGrath, a seasoned marketing leader, discuss the importance of authenticity and alignment in branding. They emphasize the need for brands to connect with customers on a deeper level by showcasing their core beliefs. They caution against inauthenticity and stress the importance of living out the brand’s beliefs in every aspect of the business. They also discuss the challenges of aligning a modern, possibly virtual, or globally distributed organization and the role of the CEO in driving this alignment. They conclude by discussing the impact of COVID-19 on people’s alignment with their organizations.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Ditch the Doubt, Donate with Heart: Chase Harmer and the Future of Giving

Dreading the donation black box?

Chase Harmer feels you. That’s why he built Wishes, a platform that throws open the curtains on charitable giving. Forget blurry receipts and distant causes. Wishes connect you directly to the impact you make, one transparent story at a time.

It’s not just feel-good fluff. Wishes vets every cause, tracks every dollar, and even hands recipients a virtual Mastercard. You see your generosity fuels real change, not some administrative abyss.

And it’s not just for individuals. Businesses can boost employee engagement by letting them choose causes they care about. Imagine the company culture! Plus, showcasing real impact attracts conscious customers who want their money to matter.

So ditch the guesswork and join the transparency revolution. With Wishes, giving isn’t just an act; it’s an experience. Donate with heart, know your impact, and be part of a future where generosity shines bright.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

B2B Authority Building: Key Takeaways from Frank Hussman

Forget fancy features; focus on solving problems. Frank Hussman, a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features.

Video reigns supreme. Stand out from the content flood with video! Frank uses one video to create multiple formats (blog posts, newsletters, and podcasts), maximizing reach and impact.

Choose your channel wisely. Don’t spread yourself thin! Frank recommends focusing on one main channel, like LinkedIn, and boosting organic content with targeted ads.

Don’t underestimate YouTube. It’s not just for cat videos! YouTube is the second-largest search engine and a treasure trove of B2B knowledge. Frank even uses it for DIY projects!

Authenticity is your secret weapon. Share your stories, struggles, and successes. People connect with realness, especially in our AI-driven world.

Education is the future. Blend education and entertainment to create engaging content that informs and inspires your audience.

Want to learn more? Listen to the full podcast with Frank for even deeper insights!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Taylor Loht, a commercial real estate investor who specializes in buying real estate with passive investors. They discuss the concept of passive investment in real estate, with Taylor explaining the importance of understanding investment goals and risk tolerance. He emphasizes the need for education, trust, and patience in passive real estate investing. Taylor also shares his focus on multifamily and self-storage real estate sectors due to their constant demand. He warns of the risks in the current real estate market, particularly interest rates, and advises thorough research and due diligence before committing to a deal.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews AJ Silber, founder of Small Business Bonfire. They discuss the evolution of SEO, emphasizing the shift from backlink reliance to building topical relevance and E-A-T (Experience, Expertise, Authority, Trust). Silver predicts Google will prioritize content based on the author’s experience and expertise. They also discuss the rise of AI-generated content and the need for high-quality, diverse content formats. Silver encourages small businesses to experiment with content and voice and to build a personal brand. They also touch on the importance of SEO and ads as marketing strategies. The episode concludes with a mention of Podcast Bookers, a platform connecting guests with podcast opportunities.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, host John Golden is joined by relationship coach Nicolas Ryan. They discuss the ten habits of successful relationships and how Nick developed them through his personal experiences and studies. The habits are divided into three groups: emotional intelligence, mindset, and approach to relationships. They emphasize the importance of self-awareness, assertiveness, transparency, and curiosity in building healthy relationships. They also discuss the challenges of open communication, understanding others’ perspectives, and having difficult conversations. Nick introduces himself as a life and executive coach who helps individuals improve their relationships in both personal and professional contexts. The episode concludes with John thanking Nicolas for his insights.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Glen Lundy, a highly accomplished individual in the automotive industry. Glen shares his personal journey of discovering the importance of morning routines and how they can positively impact one’s life. He developed a five-step process for his own morning routine, which includes avoiding the snooze button, avoiding the phone in the morning, practicing gratitude and setting goals, taking care of the physical body, and sending out an encouraging message to others. Glen also discusses the content and schedule of his show, the 800 Club, which offers motivation, education, and celebrity interviews. Both speakers express gratitude and appreciation to the audience.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Chris McShanag about the benefits of leveraging virtual assistants for businesses. Chris explains that virtual assistants can handle tasks such as bookkeeping, administrative support, and sales phone calls just as effectively as in-person employees. He emphasizes that by delegating these tasks to virtual assistants, entrepreneurs can focus on business growth strategies. Chris also discusses the challenges and opportunities of virtual recruiting, highlighting his company’s services in recruitment, compliance, training, and ongoing coaching for virtual assistants. He shares examples of clients who have experienced cost savings and improved productivity by outsourcing tasks to virtual assistants. The episode concludes with a discussion on the importance of adapting to a hybrid work model in today’s competitive landscape.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.