Spark Leads with Thought Leadership: Why Podcasts are Your Next Weapon

Is your marketing generating enough leads? Join John Golden and Steve McDonald as they dissect the power of thought leadership content and its impact on lead generation. Discover how podcasts can ignite interest, build trust, and propel your B2B success.

Today’s B2B buyers are self-directed researchers, demanding solutions before engaging. Thought leadership content bridges the gap, sparking early interest and initiating conversations.

Go beyond guest interviews and invite prospects and customers onto your podcast. This fosters relationships, gathers valuable insights, and opens doors to using podcast content as a sales tactic.

Unlocking Your Unique Voice: The Strategic Approach

Validate your unique perspective and beliefs through podcasts. Use them strategically to learn from your ideal customer profile (ICP) weekly and stay ahead of evolving buyer behaviors.

Make guests feel valued by offering them a platform to share their expertise. This builds trust and strengthens your podcast’s reputation.

Leverage executive thought leadership to connect with prospects authentically and establish credibility. Podcasts offer a potent platform for executives to share insights and build trust.

Maintain a high-quality guest roster to attract other thought leaders. This strengthens your reputation and attracts valuable collaborators.

Simplify Your Journey: Content Strategy Design

Content Strategy Design offers comprehensive solutions for podcast-enabled thought leadership. They handle everything from content creation to distribution, making it easier to establish your thought leadership presence.

Podcasting opens up a new level of lead generation for thought leadership content. Engage your audience, validate your unique perspective, and build authentic relationships to propel your B2B success.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Ditch the Cubicle, Ignite Your Passion: Fred Curry’s Guide to Entrepreneurial Freedom

Dreaming of escaping your cubicle? Fred Cary, CEO of Idea Pros, has your back. He spills the tea on the funding game (it’s rigged!), teaches you to pitch like a pro (investors love data!), and reminds you why you started (it’s not just about the money!).

Forget the comfort zone. While expertise is key, don’t get trapped. Analyze your market, find the gaps, and show investors you’re the solution.

Passion is your fuel. Entrepreneurship is a wild ride, so make sure your “why” is bigger than your paycheck. You’re a game-changer, remember?

Trading the cubicle for chaos? Be prepared to fly solo. But don’t despair! Surround yourself with rockstars, learn to delegate, and watch your one-person show transform.

Fred’s journey is your roadmap. He’s stumbled, he’s soared, and he shares it all so you can learn, laugh, and never give up.

Ready to ditch the ordinary? Idea Pros and Fred’s Instagram (links below!) are your starting points. Go big, go bold, and go build your dream. The world needs your genius!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Buying a Business in Today’s Economy: Insights from Richard Parker

Business acquisition expert Richard Parker shares his insights on buying a business in today’s economy. He discusses the importance of finding motivated sellers, stress-testing businesses, and conducting thorough due diligence. Parker emphasizes the need for conservative financial projections and the importance of sound financial management. He also shares his passion for helping individuals achieve their entrepreneurial dreams.

• The current economic climate is a buyer’s market for businesses.
• Sellers are more inclined to negotiate favorable deal terms due to economic uncertainties.
• Focus on finding motivated sellers rather than fixating on a specific industry.
• Stress tests businesses to assess their resilience during economic downturns.
• Prioritize profitability and strong fundamentals when evaluating businesses.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM host Luis Báez, a revenue enablement strategist and sales coach, Báez shares his insights on entrepreneurship, emphasizing its importance in fostering a self-motivated and accountable business culture. He discusses the role of coaching in cultivating an entrepreneurial mindset within organizations and stresses the need for leaders to guide individuals toward self-solving. The conversation also covers a constructive approach to failures and the importance of a customer-centric culture. Baez concludes that developing an entrepreneurial culture requires time and concerted investment.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Join us for an enlightening conversation with Carol Williams, a renowned time management expert and coach, as she shares her valuable insights on overcoming obstacles, embracing discipline, and achieving bliss.

Key takeaways:

• How to overcome time management challenges and achieve your goals
• The importance of aligning your actions with your true desires
• How to find a balance between excitement and steady progress
• The power of small steps and accountability
• The value of having a coach or accountability buddy

Listen now and learn how to achieve bliss through effective time management.

Visit us on  Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews entrepreneur Ryan Tansom about the principles of intentional growth in business. Tansom shares his journey from family business to developing a growth framework, emphasizing the importance of having a clear vision, setting financial targets, considering exit strategies, focusing on growing value, and having a team of advisors. He highlights the importance of cash flow and exit strategies, comparing them to owning a house. Tansom also discusses the offerings of his business, Arcona, and the value of investing in the right things for a bigger return.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden and John Nieuwenburg discuss the challenges and opportunities facing small businesses. They address issues such as time management, team recruitment and retention, financial management, and the expectation gap between employers and potential employees. The speakers provide strategies for overcoming these challenges, including utilizing platforms like Upwork for recruiting, continuously building relationships with potential replacements, and implementing time-blocking techniques. They also discuss the potential impact of artificial intelligence on the future of work and encourage individuals to adapt and learn about AI. Overall, the episode offers valuable insights and guidance for small business owners.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Jones Loflin about time management, productivity, and decision-making. They discuss the impact of distractions, the importance of managing expectations and setting boundaries in a work-from-home environment. They also touch on the challenges of working from home and the temptation to blur the boundaries between work and personal life. Jones emphasizes the importance of clarifying expectations and managing them effectively. They discuss the need for individuals and organizations to adapt their approach to time management in the face of increasing distractions and changing work environments. The conversation concludes with John thanking Jones and providing information about their work.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.