As tech companies grow and expand their business, customers start expecting more. Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. For marketers, the old approaches to brand and product promotion ... Read Post

Motivating salespeople is always important, but it’s even more important during this international pandemic brought on by COVID-19. There is still business out there, and salespeople can thrive, even, in this environment. Know Your Kind of Business The first step when exploring how to sell and motivate salespeople in an international crisis is to be ... Read Post

If you’ve done any research online about the automotive industry you’ll know just how diverse the field is and how many avenues there are to create a business. You have the option to go down just about any path you want and not have to worry all too much about profitability and success given the ... Read Post

Agility in Business Everyone in the world is currently faced with a unique, completely unprecedented, and entirely unpredictable experience. COVID-19 has forced changes throughout the entire business world, making agility more important than ever. There are a lot of people in sales, leadership, management, and marketing that are going to have to pivot and adjust ... Read Post

We’ve been talking about it for months now, haven’t we? The elusive light at the end of the COVID tunnel. Those certainly were some dark selling days in the midst of the pandemic maelstrom. Of course, challenges remain but all in all, pipelines are filling, deals are being won and most importantly, clients in need ... Read Post

Through the articles in this series, we’ve now covered all aspects of account management, and its related features within Pipeliner CRM. Let’s now take an overview of the subject and pull all the pieces together, and see how Pipeliner powerfully supports account management. Very few CRM solutions have dealt with account management, most likely because ... Read Post

Persistence is an essential trait as we consider getting ready for a new direction.  The beginning of the pandemic had most of us stopped in our tracks.  Adapting to the new normalcy was a requirement. As restrictions start to ease, many need to consider what was done before versus what we do today and will ... Read Post

If you’re running an eCommerce business in 2021, you need to have a content marketing strategy. Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. In this article, we’re going to outline a few different tips to help get you started. Let’s take ... Read Post