Long gone are the days when you could rely on outdated tactics and expect your ecommerce site to thrive. We’re now living in an era when online shopping is constantly evolving. And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. Now, you need to adapt to ... Read Post

A primary success factor is knowing what you want to achieve and how you will do it and then pursuing to remain on target for what you want. Before accepting any offer that may intrigue us, albeit a new position, a prospective client, or a business offer, we must research all pros and cons before ... Read Post

We’ve all faced the challenge. Our new major account prospect feels good about our solution as it directly addresses their needs and pains. We’ve gained significant competitive advantage over the competitors we faced in the pursuit but they linger in the wings still, the deal not yet consummated. For the prospect is not quite ready ... Read Post

The modern-day consumers are buying differently. It doesn’t matter whether you have an online business or an offline enterprise. Most people will now do their research online about a business, product, or service before purchasing. Business reviews refers to what the consumers are saying. Take for instance a hotel. Before booking, many would visit TripAdvisor ... Read Post

Only three out of every ten employees in the United States are actively contributing to their organization’s success. That means 70% of employees are feeling disengaged at work. Low engagement levels can lead to decreased productivity, high turnover rates, and a negative work environment. One way to reverse this trend is through life coaching in ... Read Post

In the last couple of weeks, the internet has been frantically buzzing over a warning issued by Elon Musk—and supported by hundreds of industry tech leaders—that we should pause the development of AI because of its threat to humanity. Musk states that all companies fervently working on AI development should cease for six months and ... Read Post

Sales skills are crucial in any business. It enables a company to attract customers, increase revenue, expand into new markets, and build a loyal client base. Every outstanding salesperson is a company’s asset and an indispensable one. With the rise of e-commerce, the shift to the online platform from brick-and-mortar stores has transformed selling styles. ... Read Post

From the shoes you wear to the cereal you eat, almost everything you enjoy as a consumer comes from a brand. Brands are everywhere. Even now, you’re probably thinking of logos, slogans, and signature colors. And while imagery is an important aspect of brands, branding as a whole is a lot more complex. Branding contains ... Read Post