As we celebrate Thanksgiving here in the US, I thought I would share 10 quotes about giving thanks that are universal and timeless: “Gratitude is not only the greatest of virtues but the parent of all others.” Marcus Tullius Cicero, Roman philosopher, statesman, and lawyer “Thanksgiving is the life of grace.” George Herbert, Welsh poet, ... Read Post

The online customer journey is the process that a customer goes through when they interact with your online store. It starts from the moment they visit your website to the moment they complete a purchase (and beyond). Improving your online customer journey can lead to a number of benefits, including: Increased sales Reduced cart abandonment ... Read Post

Our previous article in this series ended with this line: How do you want your reality to appear? Carrying on from this line, the number one thing in life is participating in reality. This would mean for ourselves and what is happening around us. What is really going on? If we knew, many decisions would ... Read Post

Marketing is essential for any business, but it can be expensive. If you’re on a tight budget, don’t despair! There are plenty of ways to kick off your marketing efforts without breaking the bank. One of the most important things you can do is identify your target customers and develop a unique selling proposition (USP). ... Read Post

In an ideal world, negotiations would always happen face-to-face, allowing for immediate responses and a clearer read of the room. However, as virtual communication becomes the norm, negotiating via email has become increasingly prevalent. Customers, especially, are opting for email negotiations. Why? Because email offers them a distinct advantage. By negotiating through email, customers can: ... Read Post

Continuing our series on the sales mindset, let’s dig a little deeper and see that the mindset is a learning process. In our last article on this subject, I pointed out that people often stop growing holistically, especially mentally, when their body stops growing. Some are in the body of an adult but still act ... Read Post

Starting a small business and getting it to the point where it’s profitable and sustainable takes an incredible amount of vision, planning, and execution. If you start thinking about the potential for disaster, you might not ever have the courage to get started or keep going. No matter what the nightmare, there’s probably a business ... Read Post

Your audience is your most valuable marketing asset. They are the people who are already interested in what you have to offer, and they are the most likely to convert into customers. That’s why it’s so important to nurture your audience and stay in touch with them. In today’s digital age, many businesses have neglected ... Read Post