The term insight selling has come about in an era of educated buyers, and is now influencing sales strategies everywhere. Since buyers can conduct plentiful research on potential solutions to their issues, they no longer turn to salespeople until they’ve got a relatively firm grasp on what their solution should look like. Salespeople armed only ... Read Post

Be a good Salesperson is an animated short sitcom that is set in a fictional company office, in the sales department, and parodies barriers salespeople run into. Watch it now: Be a good Salesperson. Read Post

 50 years ago, the success or failure a sale was carried completely by the salesperson. Leads were sketchy, there was little to no sales process of any kind, there was certainly no automation—and it was totally up to the sales rep and his or her skills. Through the 1980s and the 1990s, the pendulum swung ... Read Post

It would be wonderful—at least for some—if everything could be automated as has been done in factories. A complex machine such as an automobile can be put together practically from scratch along an assembly line, and there’s never a human hand involved. Computer-driven robotic precision goes into every rivet placed, every weld dropped. And with ... Read Post

Once you’ve created a robust sales process for your organisation, the next step is to ensure you can accurately measure it. That’s because the figures you generate will provide you with the clarity you need to make better decisions and ensure smarter execution of your ideas. In addition, if you can quantify the performance of ... Read Post

Progressive pipeline management—otherwise known as opportunity management—is completely dependent on the information available to sales reps. It often happens that such data is somewhat sketchy and incomplete, which of course paints an unclear picture of the risk involved in a sale. The poorer the information, the more the activity of the sales force resembles haphazard ... Read Post

There has lately been an attempt to differentiate overall sales in to various broad sectors: territory management, account management, call management and opportunity management. These all certainly have their own sales techniques, issues, peculiarities, and solutions—but not only does the last of these, opportunity management, fully embrace the rest of them, but underlies them and ... Read Post

While the handling of sales opportunities is a technical subject that we’ve been exploring in some detail, there is an underlying factor that affects any salesperson’s opportunity management. It is also the underlying element to sales techniques. That is, the way an opportunity is viewed. A Matter of Viewpoint Often the way that a salesperson ... Read Post