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Sales Strategies: The BANT Approach

Sales Strategies: The BANT Approach

Sales Management / Dec 31, 2013 / Nikolaus Kimla

Within sales strategies, the use of BANT—an acronym for Budget, Authority, Need and Timing—has been around for decades. Salespeople throughout the world memorize this acronym and mentally run through it whenever qualifying an opportunity, and sales management routinely preach it so that salespeople will remember it. Within each of these four elements, however, there is ... Read Post

Sales Training: Profiling and Qualifying Opportunities

Sales Training: Profiling and Qualifying Opportunities

For Sales Pros / Dec 23, 2013 / Todd Martin

Within sales strategies, qualifying opportunities is often not given the total attention it deserves. In the past, “qualifying” usually went about as far as, “Do they have the budget?” It has been found over time, however, that the more qualification is done of an opportunity, the better the control the salesperson will have of it. ... Read Post

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