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The Evolution of Sales in the Mining Industry
Sales and Marketing / Mar 19, 2025 / John Golden

The Evolution of Sales in the Mining Industry

The mining industry is having to change in its approach to sales,  moving away from its traditional focus on transactional selling and instead leaning into consultative selling. In recent interviews with sales leaders across the mining sector, it’s clear that the combination of changing buyer behaviors, digital transformation, and evolving market demands is forcing a ... Read Post

Enhance the Sales Process and Close More Deals

Enhance the Sales Process and Close More Deals

Sales Professionals / Mar 11, 2014 / Richard Young

Sales and Marketing Alignment Can Enhance the Sales Process and Close More Deals It’s no longer the case that sales have full responsibility for the sales pipeline. That’s because according to recent research by SiriusDecisions, buyers can be more than two-thirds of the way through their initial research process when they decide to seek the ... Read Post

Sales Strategies: 6 Keys to Insight Selling

Sales Strategies: 6 Keys to Insight Selling

Sales Management / Mar 6, 2014 / Hans Österman

Recent statistics that have been making the rounds in sales strategy seminars seem somewhat alarming: that 70 percent of buying decisions are made in advance of ever contacting a salesperson; and that 57 percent of the buying process is completed prior to engaging with any sales rep. If a buyer is so educated by the ... Read Post

The Role of Sales and Marketing Alignment in the Early Stages of the Buyers’ Journey

The Role of Sales and Marketing Alignment in the Early Stages of the Buyers’ Journey

Sales Professionals / Mar 5, 2014 / Richard Young

A key part of aligning sales and marketing is to ensure your business gains a foothold during the early stages of your customer’s buyers’ cycle. That’s because if you do, the likelihood of attracting more leads and closing more sales increases significantly. Let’s explore the reasons why… In simple terms, the buyers’ journey describes the ... Read Post

Pipeline Management: Developing Presentations, Trialware and Demos

Pipeline Management: Developing Presentations, Trialware and Demos

Sales Professionals / Mar 4, 2014 / Todd Martin

Depending on your company, trialware offerings, sales presentations, and product demos are often the domain of separate departments. Trialware is often the responsibility of programmers. Depending on the product, a demo can be in the hands of Sales or Development. Presentations are nearly always considered the territory of Sales or Marketing—but rarely both. These are ... Read Post

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