CRM solutions—and software solutions in general, really—have always evolved toward visualization. Since the beginning of computing—specifically personal computing—users have been demanding the ability to see what they are doing. It is interesting that despite the long-ago innovations of WYSIWYG (What You See Is What You Get) displays and graphical user interfaces, true visualization for CRM ... Read Post

Who within a business should own the process of sales enablement? Sales and marketing departments probably spring to mind, and when you look at what sales enablement actually is, you can understand why. In this blog, we’ll explore three important ways marketing departments can go beyond lead generation, to proactively support sales to close more ... Read Post

For a couple of decades now, business technology pundits have told us we needed a CRM application. IT staff have convinced executives that their companies couldn’t live without one. CRM developers have asserted theirs is the best, with a broad variety of supporting arguments. Yet at the same time, sales forces have continued to complain ... Read Post

One concern that can come up in deciding on whether or not to move to a cloud CRM solution is, “Will we be able to customize CRM?” Since cloud solutions are generally SaaS (Software as a Service) solutions, the worry is that since it’s not going to be in-house, it’s only going to be provided ... Read Post

If you’re in business, one of your primary objectives is, of course, to grow. The expansion is a wonderful thing, but it also carries several inherent problems. As you grow, you need more staff. You require more space if only to park those new employees. If you’re in the manufacturing sector, you may need additional ... Read Post

As you know, customers are now more aware of the options available to them than ever before. The explosion of information online combined with content marketing and discussion on social media has changed the buying journey – forever. Now that may sound dramatic, but the implications for sales teams are HUGE – and not every ... Read Post

Part of the debate over the move to a cloud CRM solution centers around costs. Since data hosting costs comprise a significant portion of any company’s budget, it well behooves an organization to research this point thoroughly and learn the whole truth of the matter: is it more cost-effective to retain data resources on-site, or ... Read Post

A prime concern with companies contemplating the move to a cloud CRM solution is: will my data be safe? With data being potentially stored off-shore, potential data ownership issues, and even concerns over safely transferring data, it certainly isn’t a minor issue. But as with other cloud CRM concerns we’ve been addressing in this series, ... Read Post