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Social Buying Signals: How to Identify Your Ideal Customers Online (#SSHour Highlights) Mondays at 1pm PT , you’ll want to drop by a Twitter chat (#SSHour) focused on the topic of #SocialSelling. Are you thinking…What’s a Twitter chat? A Twitter chat is a recurring, public Twitter conversation at a scheduled time. The participants tweet with ... Read Post
Editor’s Note: This is Part 2 of Bruce Boyers’ interview with sales consultant and sales recruiting expert Jim Keenan. From our Titans of Sales Interview Series. Part 2: Social Selling and Persuasive Techniques Can you do all the discovery that you need to do in a cold call? Very good question—you can’t. The cold call ... Read Post
I would consider myself to be a traditional salesperson. I started my B2B sales career in 1977 and that was selling $500 calculators door-to-door in the Los Angeles area. I was fortunate enough to have signed on with a national company who had a very strong reputation for sales and product training. I learned every ... Read Post
We gathered some important new information from recent studies and reports about CRM present and future, CRM ROI, and the resurgence of emotional marketing, We’ve summarized it here, so you can easily see “just the facts” as in the old series, Dragnet. We think good ol’ Sergeant Friday would be proud of us! Gartner Reports ... Read Post
Is managing a sales team today any different from managing one before the social media era? In some ways, no, and in some ways, yes. Despite the fact that great “social selling” is really just great selling empowered by the reach and direct engagement that social media platforms promise, there are some important ways in ... Read Post
CRM solutions can be tremendous sales tools, but the old rules about customer relationships still apply – and still contribute to successful sales. Although I survived – and often thrived – as a salesperson before I started using CRM software, I can’t imagine going back to a bulging Rolodex and file folders and paper scheduler. ... Read Post
Growing up, I always thought of being a scientist/engineer. I learned that math, physics, science are based on certain underlying principles. 2+2 always equals 4, the fundamental laws of physics, thermodynamics, and so forth always apply. The basic principles remain the same. Research has caused us to learn more about the principles, our understanding of ... Read Post
That Will Make You Rethink Your Business What do you really know about your prospects and customers? If you’ve done your homework—and many certainly have—you have a good idea of what motivates their buying decisions about your product or service. You have a general idea of what business issues it solves. You know what features ... Read Post
